Dear Colleagues,

It is hard to believe but this year marks our 17th Annual What's Next Boomer Business Summit! You know that this is the nation's leading conference for learning about trends and opportunities in the longevity economy, making deals, establishing partnerships and launching products for older consumers. 

When you register this year, your ticket includes access to:
  • Innovative Sessions:Topics this year include innovations in senior living, strategies for optimizing marketing, the home as a health hub and updates on the needs of caregivers.
  • Lunch with an Expert: Choose a seat at a table with your favorite analyst, investor, author, corporate or nonprofit executive!
  • What's Next Innovation Challenge: Have you created a company that addresses the needs of older adults with hearing loss? AARP Innovation Labs is sponsoring this pitch competition.
  • *New* What's Next Media Center: Learn about the latest longevity news in real-time as journalists from major news outlets interview entrepreneurs and leading experts. 

Looking forward to an inspiring new decade of innovation in the longevity market!

January 2020 Issue
What's Next Boomer Business Summit 

Now in its 17th year, the  What's Next Boomer Business Summit is the nation's leading conference for companies, experts, and thought leaders in the longevity market.  This year the Summit will take place on March 25-26th during the American Society on Aging's national conference   in Atlanta, Georgia. The theme this year is Mobility, Money, Marketing and Business Development in the Longevity Marketplace. 

R egister today using Mary's 20% off discount: 

What's Next Canada Summit

Join leading innovators, entrepreneurs, and global companies for world-class keynotes, discussions, rapid fire presentations, and demonstrations of ground-breaking innovations in the aging and brain health sector. 

Registration now live for the 2nd Annual What's Next Canada Summit on  March 11, 2020 Reserve your seat today at:

Family Caregiving News from AARP

The new  Small Business Caregiving Online Resource Guide  from AARP and Public Private Strategies documents the business case for caregiver-friendly workplaces in small businesses and provides owners with practical guidance to achieve them. 
The guide is the latest in the series of AARP's resources for caregivers. To find out more, visit  AARP's Employer Resource   page. 

To stay up-to-date with all family caregiving news, make sure you've subscribed to AARP's Family Caregiving Insider Newsletter. This new digest is for the policy-makers, practitioners, advocates, leaders of the industry, media, and communities who have the power to change the conditions in which America's family caregivers live, work, and care every day. Email   to subscribe. 

Embodied Labs Announces First Seed Round Funding

California-based Embodied Labs, has announced its seed funding of $3.2 million led by top age-tech investor, Ziegler Link-Age Fund and co-led by The Venture Reality Fund, SustainVC, WXR Fund and ETF@JFFLabs. Embodied Labs has created an immersive platform using virtual reality (VR) to revolutionize training for the aging care workforce. 

"We are leading this investment round for Embodied Labs because it delivers a unique solution across our limited partners spectrum of senior living, home care, hospice and hospitals to train a workforce that spans four generations," said John Hopper, Chief Investment Officer at the Ziegler Link-Age Fund. 

If you are interested in an interview with Carrie Shaw, CEO of Embodied Labs, or have other questions, you can contact:   

New Report: Voice, Health and Wellbeing 2020

A new report on Voice Health and Wellbeing is now available from Laurie Orlov, Principal Analyst at Aging in Place Technology Watch. The Voice First technology market is expected to grow to reach $49 billion worldwide. With the beginning of HIPAA-compliance, diagnostic capabilities based on voice, and increased personalization capability, Voice First technology promises to provide greater assistance to health professionals and a better experience for consumers at home. 2020 will see more entrants into this early segment, refining what works and adds value. 

Silvernest Featured in Reader's Digest

Congratulations to MFA client  Silvernest  for being featured in a recent  Reader's Digest article  that highlights ways to make more money in 2020! 

They were also featured in a story on CBS 8 San Diego about how homesharing is becoming more popular among aging adults in Southern California. 

myFamilyChannel Partners with Longevity Labs

Mary Furlong and Associates introduced myFamilyChannel to LongevityLabs at the 2018 Washington Innovation in Longevity Summit. The two companies share a passion for empathetic user experience design and so have recently partnered to conduct a series of focus groups with seniors living independently and their adult children at the Longevity Labs studio in Boulder, Colorado. 

The results were surprising and inspiring. myFamilyChannel and Longevity Labs will continue to work together to better understand the hearts and minds of older tech users as mFC continues its R&D efforts. 

Camanio Care Announces Partnership

Camanio Care has partnered with Carroll Lutheran Village in Maryland to bring BikeAround, the innovative tool that integrates Google Maps and Swedish technology, to exercise senior minds and bodies. 

Carroll Lutheran Village will be a reference site which will allow local seniors, medical professionals, scientists and other interested parties to use and evaluate the BikeAround. Learn more here
Naboso Technology Joins Startup Incubator Program
Congratulations to MFA client Naboso Technology! They are a proprioceptive insole and mat company and they recently announced their acceptance into Upward Labs, an innovative pilot and accelerator program that aligns startup companies with decision-makers in their respective industries. Over the span of the six-month program, they will receive an investment of $300,000 in funds, services and programming.  
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