Vol 18, Issue 1 January 17, 2020
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We are only a fe weeks into the New Year but it has already been very busy. 2019 was a great year and 2020 promises to be even better. We are finishing the
2020 Key Latino Events Directory
that we will be running at the end of the month. It will go out to over 15,000 people, organizations, and companies. Please send information on events you'd like to have considered to be listed to
[email protected]
. Please include date, location, title of event, website, cost, contact info. Put EVENT in the subject box of the email. We look forward to your participation.
If you are a publisher or author, you still have plenty of time till the deadline for the 2020 Int'l Latino Book Awards. Please go to
www.Award.news
for more info. We have a great program that will be built around the Awards Ceremony weekend. Stay tuned for more info in the next few weeks.
Here's this week quote from Alejandro Becerra:
"Arbol de la esperanza, mantente firme." "Tree of hope, stand firm." Keep going! ~ Frida Kahlo
If you find a quote you like let me know. I will be happy to send to our 14,400 plus Hispanic advertising and media executives and give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at least once "
Glad I learned that
".
Abrazos,
Kirk Whisler
Executive Editor
760-579-1696
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Political Insights
50th Anniversary Celebration of Católicos por La Raza's historic protest
To mark the 50th anniversary of Católicos por La Raza’s historic protest for church reform, a group of young people and elders from the Chicano Movement celebrated the CPLR historic protest for church reform on December 24, 1969.
The CPLR reunion took place on Saturday, January 11, 2020 at the legendary Church of the Epiphany in LA's Lincoln Heights neighborhood, organized by Prof. Armando Vazquez-Ramos and Lydia Lopez, and attended by many of the leaders, academics, students, and family members of the survivors.
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For all CURRENT Int'l Latino Book Awards info & PAST Winners
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Education Insights
GOYA FOODS OFFERS $20,000 CULINARY ARTS & FOOD SCIENCE SCHOLARSHIPS TO FOUR STUDENTS NATIONWIDE
Application Deadline: February 17, 2020
Goya Foods, America’s largest Hispanic-owned food company, offers $20,000 Culinary Arts and Food Science Scholarships, granted annually, to four students nationwide entering their freshman year of college with an undergraduate degree in culinary arts and/or a food science.
Goya’s Culinary Arts Scholarship is available on a competitive basis to students entering an accredited two-year or four-year institution. Scholarships are in the amount of $5,000 awarded per academic year starting in Fall 2020 and are renewable for up to three additional years provided the student remains eligible to receive funding, totaling $20,000.
“Goya has a long-standing history of giving back to the community and implementing educational programs to help strengthen the development and growth of our youth and educational systems,” says Peter Unanue, Executive Vice President of Goya Foods. “The Goya Scholarship Fund acts, not only as a symbol of our appreciation to our community, but it helps promote the importance of higher education.”
Applicants of the Goya Culinary Arts Scholarship will be selected based on the standard requirements established by Goya and administered by Scholarship America® including academic achievement, leadership, and financial need, as well as an evaluation of an essay explaining how Goya has enriched their family traditions. Among the criteria for consideration, students (1) Must plan to be enrolled in college full time starting in Fall 2020 in a degree seeking program within the U.S. as a Freshman at a two or four-year U.S. accredited institution to obtain their first undergraduate degree; (2) Must be majoring in Culinary Arts and/or Food Sciences; (3) Must have a minimum cumulative grade point average (GPA) of 3.00 on a 4.00 scale; (4) Must be willing to complete 10 hours per month of community service while receiving funding; (5) Must be a U.S. Citizen or a legal permanent resident of the United States with a valid Social Security Number or have been granted Deferred Action for Childhood Arrivals (DACA).
Applications are due no later than February 17, 2020.
# # #
About GOYA:
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean Islands, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings, and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit
www.goya.com
About Scholarship America:
Scholarship America mobilizes support for students getting into and graduating from college. Since 1958, Scholarship America has distributed $3.1 billion in scholarship assistance to 2 million students, funding both entry-level and multi-year scholarships and emergency financial grants. More information is available at
www.scholarshipamerica.org
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Mexican Insights
The Intermediary
Jesús Cantú, a former journalist,
speaks for Mexico’s anti-press president
By Leo Schwartz
Jesús Cantú, the information chief for Andrés Manuel López Obrador, Mexico’s president, wakes up every morning at 4:30 am. He spends an hour or two reviewing the previous day’s news, including Donald Trump’s tweets. Then he takes a shower and hails a taxi. At 6:15, Mexico City’s notorious traffic hasn’t started yet, so Cantú is at the National Palace by 6:30, just in time to set up for the president’s daily morning press conference, the
mañanera
.
The
mañaneras
can have an oddly lethargic effect. The early start time is partially responsible. One morning in June, as reporters streamed into the main hall, a reporter described with a guttural “arghh” what it was like to cover them. Just as much to blame, though, is the slow cadence of López Obrador, known as AMLO, who rode into office in 2018 on a torrent of anti-elite—and anti-press—sentiment. The
mañaneras
tend to push two hours.
AMLO took the stage at 7:15. Standing to the side was Cantú, 67 years old, with a blazer and moustache that gave him the look of a tenured professor. He seemed tense. “There are some moments that I wouldn’t call difficult, but complicated,” Cantú says. When they’re not sleepy, the
mañaneras
can quickly turn contentious; if AMLO gets a critical question, he’ll
cite incorrect data
, get lost on tangents, or attack journalists. Last spring, for example, after a
heated exchange
with Univision’s Jorge Ramos over Mexico’s murder rate, AMLO
told reporters
, “If you step out of line, you know what will happen. But it won’t be me, it’ll be the people.”
AMLO’s language—which
unleashes mobs
of social media attacks—mirrors President Trump’s, but the consequences here are more violent. Mexico is the
most dangerous country
in the world to be a journalist, with more than 150 journalists
killed
since 2000 and twelve
since
AMLO took office. Nevertheless, Cantú will argue, AMLO is an improvement over Enrique Peña Nieto, his predecessor, who held only
two press conferences
during his tenure and ran a
surveillance program
targeting reporters.
But the Mexican press faces two fearsome threats: one visible—
narco-violence
and the unwillingness of officials to prosecute crimes against journalists—and the other less so. Cristina Ruelas, the Mexico and Central America director of Article 19, a global NGO dedicated to freedom of expression, calls the latter “economic violence.” Historically, national outlets have relied on
publicidad oficial
(public advertisement funding) for as much as sixty percent of their budgets and, according to Article 19, the number has been even higher for local publications. Under Peña Nieto, the government spent more than three billion dollars on advertising; when AMLO took office, he announced a
fifty percent reduction
as part of austerity cuts designed to combat corruption, spurring
mass media layoffs
. “AMLO is destroying the press as we know it,” Viridiana Ríos, a columnist and frequent guest on
Es la hora de opinar
, a popular talk show, tells me. That said, she adds, “The press as we know it was not necessarily the press as we want it to be.”
Over the years, officials have often used the public-funding arrangement to curb journalistic independence. “The newspapers, radio stations, and television stations were instruments of the political groups in power,” Luis Guillermo Hernández, an independent journalist, says. He’s working with Ruelas and others to develop a plan for a more transparent system. AMLO, however, has used the corruption of the past to score points with his base at the expense of legitimate reporting. When the summer began, a government agency sent
a list
of thirty-six prominent journalists to
Reforma—
a national newspaper alternately described as the Mexican
New York Times
or Fox News, depending on who’s talking—that was meant to publicize who had received ad funding from the previous administration. Yet the list, compiled by the AMLO administration, represented only a fraction of the total, and many
publicly questioned
why their names had been included. The implication was that those singled out were
chayoteros
, a derogatory term for reporters on the government payroll.
On the day of this
mañanera
, the resentment level was high, and Cantú wasn’t sure what to expect. It was up to him to serve as the conduit between journalists and the administration, a job that was becoming increasingly difficult. Even the
mañaneras
themselves, journalists had realized, were a false gesture, designed to fill a void left by
publicidad oficial
. “It’s a self-serving exercise that feeds a narrative of openness,” Javier Garza Ramos, a journalist in Torreón, tells me. “When the media is obliged to cover a morning conference, what does the government need to advertise for?”
That morning, Cantú was relieved to watch as AMLO kept his answers relatively civil, his political charm on full display. It would be a quiet day. When a reporter asked him about the ongoing tariff wars with Trump, AMLO gave a smile before
flashing
a peace sign, Nixon-style. “
Soy el dueño de mi silencio
,” he said. “I am the owner of my silence.”
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Education Insights
HACU applauds final passage of the FUTURE Act (HR 5363)
for critical funding to HSIs, HBCU’s
and other diverse-serving institutions
The Hispanic Association of Colleges and Universities (HACU) has issued the following statement by HACU President and CEO Antonio R. Flores on the passage of the Fostering Undergraduate Talent by Unlocking Resources for Education (FUTURE) Act (H.R. 5363) passed by the House and the Senate on Dec. 10, 2019, and expected to be signed into law by the president of the United States:
“HACU applauds the passage of the FUTURE Act by the House of Representatives and the Senate today, which permanently extends Title III, Part F of the Higher Education Act. This is a historic win for Hispanic-Serving Institutions (HSIs) and the millions of students they serve.
The bill mandates $255 million of critical annual funding to be invested in HSIs as well as Historically Black Colleges and Universities, Tribal Colleges and Universities, and other Minority-Serving Institutions. The bill’s passage will benefit nearly 6 million students, 4.5 million enrolled at HSIs alone. This funding will help community colleges and universities to increase the rate of Hispanic representation as engineers, scientist, health professionals, and technicians across the Nation.
As our nation becomes increasingly diverse and the numbers of HSIs continues to grow, federal funding for our institutions is more important than ever to ensure that we can prepare today’s student for tomorrow’s jobs and reduce our dependence on importing foreign talent.
HACU thanks the leadership of the FUTURE Act lead sponsors, Senate HELP Committee, House Education and Labor Committee, and the House Ways and Means Committee for reaching an agreement that includes in one bill the FUTURE Act and the FAFSA Act to be able to simplify Financial Aid applications for students.”
About HACU
HACU, founded in 1986, represents more than 500 colleges and universities in the United States, Latin America, Spain and school districts throughout the U.S. The mission of HACU is to Champion Hispanic Success in Higher Education. HACU is the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs). The Association’s headquarters are located in San Antonio, Texas, with regional offices in Washington D.C., and Sacramento, California. Information is available at
www.hacu.net
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Enter the Books into Movies
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Branding Insights ~ An Ongoing Series
Part 12
What other options did you consider before you chose us?
After all of the market research and investigation, you may think you know who your competitors are.
But there’s always the possibility you’ve either missed one or passed on one because their offering didn’t seem comparable to yours.
Asking your customers what companies and services they evaluated is a great way to make those unknowns known.
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Videos from Latino 247 We Thought You'd Enjoy
We have posted our first
70 videos
and will be posting more every week. Below are some of the video shows we are producing.
You can view the videos by going to the iTunes store, searching for Latino 247 and subscribing. This is the best way because then each week you will get more videos sent to you as they are released. You can also view individual shows by going to
You can also view these videos on YouTube.
Latino Reads: A three times weekly podcast featuring Award Winning Authors sharing their insights
Here's some of the authors we've interviewed: Ramona Winner; Dolores Huerta, civil rights activists and founder of the Dolores Huerta Foundation; Georgina Perez; Adriana Kortlandt; Dora Przybylek; Diana Lee Santamaria; Albert Monreal Quihuis; Adriana Paramo; Arnaldo Lopez Jr; Anita Vélez-Mitchell, Gloria Vando & Anika Pari; Alvaro Ramirez; Isabel Garcia Cintas; Sandra Ramos O'Briant; Edel Romay; Silvia Patiño; Alfredo del Arroyo; Maria Nieto; Abraham Urias
Latino Political News:
A weekly podcast featuring politicians and those interested in politics sharing their insights on key issues
Latino Hollywood:
A weekly podcast featuring current and upcoming movies and TV shows we thought you'd want to know more about The Academy Award Winning film Coco; Coco Celebrity Tour; Coco: Gael Recording Remember Me; Coco: Land of the Death Rules; and Traffik.
Community Insights Podcasts
with special interviews with people like Domingo García, the new LULAC National President. We hope you enjoy their insights.
You can view all of these podcast on our YouTube and soon to be a variety of other places or you can go to
http://latinopodcast.podbean.com/
and see the individual episodes.
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HM101
Thank you.
Sinceramente,
Kirk Whisler
Executive Editor,
Hispanic Marketing 101
624 Hillcrest Lane, Fallbrook, CA 92028
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