2020 wins: your checkoff investment results

Our 2020 Annual Report

Our 2020 Annual Report takes an in-depth look at the work we completed on behalf of dairy farmers across New England. In a year filled with uncertainty, we remained focused and resilient in order to build trust and sales for dairy.

Download your digital copy of the report here.

New Social Media Trainings Available to Farmers

Two pre-recorded 90-minute social media trainings for farmers are now available:

Take the Mystery Out of Social Media Marketing (a beginner’s guide).
Level Up Your Social Media Presence (an intermediate’s guide).

These trainings were done by New England Dairy to help Vermont farmers prepare for the upcoming #Farm24VT social media campaign by the Champlain Valley Farmer Coalition & CT River Watershed Farmers Alliance. Over 24 hours on May 13th, farmers will use the hashtag #Farm24VT to share a peek into Vermont farm life. You can take the pledge to participate here.

The trainings have plenty of general tips and advice that apply to all types of farmers, so even if you aren’t participating in #Farm24VT you’ll still find the trainings useful!

Telling Dairy's Sustainability Story on Earth Day

In honor of Earth Day 2021, we prioritized messages about dairy as part of the climate change solution, dairy farmers’ commitment to sustainable farming practices and the new 2050 sustainability commitment made by the U.S. dairy industry. Here are some examples of content we created and contributed to:

Union Leader: NH dairy farmers mark Earth Day by continuing to be good environmental stewards
Connecticut Dairy: Part of the Climate Change Solution interviews at UConn and Freund's Farm
Blog Post by Peter Melnik: The Truth About Cows and Greenhouse Gas Emissions
Greenfield Recorder op-ed by Regina Grover: My Turn: For New England dairy farmers being green is nothing new

Our Farm to Family Night also took place on April 22 as a family-friendly way to engage consumers in Earth Day.

Geared towards families with young children, the event featured:

A mini live virtual farm tour from dairy farmer Kies Orr
Dairy trivia and a physical activity break with FUTP60 Player Ambassador Chase Winovich
A butter-making lesson with FoodCorps Connecticut service member Marisa Kaplita
A grilled cheese cooking demo with registered dietitian influencer Chrissy Carroll

Watch and share the recording.

Meet Our Marketing Experts

Together Michael DeAngelis, MS, MPH, RD (left) and Jenn Damouras (right) lead New England Dairy's marketing strategy and initiatives.

As the Vice President of Integrated Communications and a registered dietitian, Michael is focused on building trust in New England dairy, connecting the public to farmers, and encouraging people to drink and eat local, nutritious, and delicious dairy products.

As Marketing Manager for New England Dairy, Jenn provides oversight to the day-to-day marketing activities of the organization and marketing strategy. She also provides marketing and communications support for the Youth Wellness and Nutrition Affairs programs.

Hear more from Michael and Jenn in our webinar taking place today at 1:00 PM, Five Things Millennial Parents Expect from Dairy Brands in 2021: Consumer Research on Attitudes about Dairy in New England.

New England Dairy | 1034 Commonwealth Ave. | Boston, MA 02215 | NewEnglandDairy.com