Happy July Snap2Close clients,
I just pulled this news release from Inman. It is well worth reading.
THE NEWS: The vast majority of real estate listings are not giving consumers what they want when it comes to visual marketing, according to a study by real estate image enhancement company BoxBrownie. The study analyzed about half of the listings on Realtor.com and Zillow from March 2021 to June 2021 — more than 25,000 U.S. listings total. BoxBrownie looked at whether the listings included virtual tours and floor plans and whether the photos used best practices in professional photography.
BEHIND THE NEWS: The study found that 94% of listings do not include a virtual tour. Only 16% of the studied listings included a floor plan. Narrowed down to single-family homes, only 10% included a floor plan. Apartment listings were twice as likely to include both best practice professional photography and a floor plan than single-family homes. And, fewer than 30% of studied listings used best practices in professional photography, the company added.
