2022 Marketing Trends You Will Need To Know

SERVING THE COMMON INTERESTS OF LODGING OWNER/OPERATORS SINCE 1946

February 9, 2022

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Hospitality Marketing Trends 2022

by cathy, Revinate

Marketing in the hospitality industry is always changing, now more than ever. With an ever moving goal line, it’s sometimes hard to keep moving forward and past the competition. Let’s take a look at some recent marketing trends that will continue to grow as we move into 2022.

Direct Booking is Key

2021 saw an increase in direct bookings, this trend will continue as more travelers are seeking specific information about their upcoming travel. Interacting with hotels directly regarding cleaning policies, openings and closures and general travel information became the norm. We also saw an increase in shorter booking windows, with travelers weary about having to change yet another reservation due to restrictions.

Nearly 60% of hotel bookings are made online.

Recovery Research Dashboard

Summary compilation of statistics from a variety of Visit California and third-party data sets. The data are updated monthly and provide insight on the status of recovery across key indicators. A monthly highlights section provides an analyses of the state of travel recovery for California.

MAJOR TAKEAWAYS

Public Health Indicators

The number of new COVID-19 cases recorded in California exploded in January with weekly cases more than double the peak case numbers from last year’s winter wave. There is some indication that case rates are starting to decline for both California and the U.S as of late January.
Despite high case rates, new deaths from COVID have remained stable with pre-Omicron levels; hospitalizations due to COVID have been manageable for most of the state.

Navigating Employment Law Changes and

Challenges for California Hoteliers in 2022

If you missed the excellent presentation by John Mavros of Fisher Phillips at last Friday's conference call, you have a second chance to view it. John covers new laws and pending legislation that will impact all California hotel owners and operators.

Our thanks to John for providing such useful information for our members!

Contact John at jmavros@fisherphillips.com with your questions.

See Presentation

3 Voluntary Benefits Trends to Watch in 2022

By Leavitt Pacific Insurance

Benefits have always been crucial for attracting and retaining top performers, and voluntary benefits are a greatway for employers to round off their offerings. These extra perks allow for more personalization that can help satisfy the unique needs of each worker, especially in today’s multigenerational workforce.

Although individual needs vary, some common themes—physical, mental and financial wellness—have surfaced,and employers can help address these pressing issues through expanded voluntary benefits offerings.

For more information, contact Nick Campo, nick-campo@leavitt.com or 408.364.8107

California Legislature Proposes COVID-19 Supplement Sick Leave for 2022

By Matthew Roberts, Calchamber

In 2021, the California Legislature passed a paid sick leave law that supplemented the existing state paid sick leave law — it required employers with 26 or more employees to provide up to 80 hours of paid sick leave for qualifying COVID-19-related reasons. This supplemental paid sick leave (SPSL) mandate expired on September 30, 2021, and was not replaced by any additional leave.

This year, the legislature is revisiting SPSL by introducing ...

Lodging Econometrics: Marriott Leads the U.S. Construction Pipeline

By LODGING Staff

PORTSMOUTH, New Hampshire—As seen in the Lodging Econometrics (LE) Q4 2021 United States Construction Pipeline Trend Report, the franchise companies with the largest U.S. construction pipelines at year-end 2021 are Marriott International with 1,345 projects/170,586 rooms, followed by Hilton Worldwide with 1,239 projects/141,053 rooms, and IHG with 761 projects/76,987 rooms.

At the end of Q4 2021, over 56 percent of Hilton’s projects in the...