2022 PR Trends
Every new year has to start with industry observations and predictions. PR is no different. So what do we think is in store for PR in 2022? Here are three trends to make note of.
Virtual meetings and media interviews will continue to be an important part of the PR landscape. For a while in 2021, it looked like things may be getting back to “normal.” That’s not the case anymore with yet another COVID variant underway. Year three of the pandemic means a continued emphasis on virtual meetings as well as continuing virtual media interviews for our clients. BTW, if you haven’t refreshed your virtual background in a while, be sure to take a long, critical look at it!
Now more than ever, media pitches need to be interesting and brief. With everyone glued to their keyboards and screens these days, journalists are bombarded with dozens if not hundreds of emails a day. That means your subject line has to stand out and your pitches have to be short and interesting to get noticed. If you wouldn’t open the email after reading the subject line, don’t send it.
The line differentiating traditional and online news continues to blur. Traditional media has become very good at leveraging online capabilities, stepping up the instant news competition with online sites. It also means stories have longer “legs” as they may hit online, then in print or broadcast and then again on social. PR people have to monitor all forms of media on a daily basis and think about how a story will play out not just when it hits, but also days later as it continues to make the rounds.