2023 SPRINKLE DAY PROMOTION

EVERYTHING YOU NEED TO KNOW

July 23 is National Sprinkle Day!

We would be missing out if we didn't celebrate National Sprinkle Day this summer with a sales-driving offer because donuts and sprinkles go together like peanut butter and jelly! All shops will be required to sprinkle happiness to our new and loyal guests with a FREE Sprinkle Day Box!

Sprinkle Day Offer

Buy any half dozen and get a Sprinkle Day Box for free on July 22 and 23. Available in-shop, on OlO and on the rewards app.

This offer is valid on half dozen assortments only. It is up to each franchise owner's discretion whether to honor this offer on any full dozen as well, but it is not required. We are focusing on a half dozen in order to appeal to a wider audience.

What is a Sprinkle Day Box?

A 2-box of donuts that includes a Chocolate Confetti and a Vanilla Confetti donut. No customization to this box will be permitted for the offer.

Preparation Recommendations

You can never be too prepared! With a potential for an uptick in business this weekend, please make sure you order enough rainbow sprinkles and 2-boxes ahead of time. Also consider prepping a few extra rainbow sprinkle bottles to have easily accessible on the line and prepare a couple of additional pans of vanilla and chocolate icing to be ready to go. Please make sure you are staffed for the day and that all team members are familiar with the promotion.

TECHNOLOGY PROGRAMMING

A Sprinkle Day 2-box will be programmed on the POS for in-shop redemption at a $0.00 price point. Please use this button when any half dozen is ordered.

On OlO, the app and the kiosk, two modifiers will be added to all half dozen assortments on July 22 and 23 which will allow guests to select "Sprinkle Day Box" or "None" when ordering their half dozen. If they choose to add the Sprinkle Day Box, it will be no additional cost to the guest and it will print on the ticket with their order. This offer will be set up very similar to the Lucky Duck offer earlier this year.

MARKETING

The Sprinkle Day offer will be promoted nationally during the week leading up to the promotion across all channels (paid media, organic social, stories, email, influencers, press release and app) to drive awareness of the offer and entice guests to order.

Bounce-Back Coupon Box Topper (500)

To promote inside your four walls, all shops will receive a pack of bounce-back box toppers in the Shark Week POP kit arriving in early July to pre-promote Sprinkle Day. The coupons can be taped or glued to donut box lids or simply handed out with every transaction beginning July 12 and should be distributed through July 21 or until depleted. Additional bounce-back toppers can be downloaded from the Local Marketing Shop.