Key players in the multifamily real estate industry, from owners to investors, business leaders, property managers and more benefit from the networking and insights gained by attending in-person conferences. In addition to networking, the educational opportunity is simply invaluable.

With in-person conferences coming back in full force this year, multiple events are planned for multifamily professionals. We recommend this helpful resource that will help you learn more about these conferences, the dates and locations, as well as what you should expect from them.

As details are subject to change and some conference dates haven't been announced yet, please check conference websites regularly.

Are you interested in connecting with financing solutions for your real estate investments? Soundview Commercial Capital can help. Reach out to us at this link!

Are you familiar with evidence-based decision-making (EBDM)? For many owners and investors, EBDM culture is the key to maximizing their success. It is a process of solving problems using the best available evidence. This involves using data, research and other information to back decisions and evaluate the effectiveness of other options.

It means using all the data your team has collected to make smart, fast and educated decisions to drive impact and profitability, instead of making decisions based on what someone else did that was similar, or what you thought was the right move.

An EBDM culture begins with asking the correct questions. It's all about being more intentional with your questions. Business intelligence (BI) can help!

Take a look at the Multifamily Insiders article to learn how leaders use BI to ask insightful questions about their multifamily portfolios:

For operators of student or senior housing communities, marketing strategies are usually straightforward. After all, the focus is usually on just one generation and it's easier to have a good understanding of the needs and wants of the target tenants.

Millennials comprise 39.3% of all U.S. adult renters, making up the largest generation living in apartments today. Other generations are renting as well, including Gen Z (16.2%), Baby Boomers (17.1%), and Gen X (22.6%).

It can be challenging to market to different generations at the same time. If you're trying to attract multiple generations, this could include single professionals, couples, older adults and families with children. The specific needs, wants behaviors and concerns of your target residents vary based on age.

Dive into this Multihousing News article to learn what can you do to attract renters from different generations:

Steve Enfield

Managing Director

1 (425) 736-2780

steve.enfield@SoundviewCC.com

Mike Cassell

Vice President

1 (503) 330-8323

mike@SoundviewCC.com

Trevor Vilarino

Assistant Vice President

1 (503) 703-0837

trevor@SoundviewCC.com