A Look Back on the Year

Hello Ryder,

That went by fast. The end of the year is here, and it is time to reflect on what just happened. Team Tripepi Smith had a record year with more clients, more projects and more engagement in the local government world than in any prior year. Our team of rockstars consistently shows up for our clients, working to build trust in communities and to help keep residents educated and engaged. With a team of 65, I remain focused on creating and maintaining a strong, positive work culture that encourages creative solutions that bring positive outcomes for our clients. I do what I can to ensure our team has what they need to succeed on the projects we are asked to support, then watch them execute. It’s the best show ever.


Thanks to our rockstar team, 2024 was full of accomplishments for us. We attended and/or produced several State of the City events for our city clients to help spread the word on the wins cities have delivered for their communities. TS was represented on multiple panels and presentations to share our insights and experiences and give back to the industry we love. We facilitated community workshops to encourage effective community engagement and build trust in our civic institutions. A record number of agencies turned to us to support their ballot outreach efforts, making election night in November an exciting evening. Our recruitment branch, TS Talent Solutions, completed more recruitments and agency goal setting processes than ever before. We made mistakes, dwelled on the issues and learned from them to do better. Finally, we kept investing in our team with training, new equipment, Team Days and other resources to build the rockstars that we need to deliver for you.


Tripepi Smith’s favorite memories are the ones we made with you. Our team joined you at conferences, networking events and quarterly meetings. For some, we were meeting for the first time in real life (not Zoom). Whether it was playing pickleball at an event, chatting during a conference break or getting to know you over dinner, those interactions make an impact on our teammates as they get to know you personally.


Thank you for choosing Tripepi Smith to be your partner, or at least for including us in your conversations. Tripepi Smith is dedicated to serving the local government sector to add value for you and the communities you serve. And we appreciate you trusting us to be a part of the local government world.


2024 rocked, but I can’t wait to see what 2025 has in store. Rest up. Let’s start strong in a couple of weeks.


Happy Holidays, 

*Tripepi Smith offices will be closed from December 24 to December 29. If you need to reach us, the principals on the team will be available to respond to matters that arise.

CONNECT WITH US

Facebook  X  Youtube  Linkedin  Instagram  

Insights

Social Media News to Know: December 2024

This month's roundup covers:


  1. X introducing new labels for parody and fan accounts.
  2. The Grok AI chatbot feature's availability for all X users.
  3. Meta launching its Llama 3.3 AI Model.
  4. Threads testing performance analytics for individual posts.
  5. LinkedIn Premium Business Subscribers option to use a revolving slideshow for their profile banner.


Read along for more social media news.

Meta Verified for Businesses – Is it Right for You?

Meta Verified for Businesses has been available for just over a year now – are you subscribed to it?


With four tiers of membership with varying benefits and eligibility criteria, it can be difficult to decipher which will benefit your agency the most.


Read more about which level is right for your organization.

Getting the Word Out: How Strategic Marketing Can Drive CCA Engagement

Community Choice Aggregators (CCAs) are inspiring grassroots change through innovative energy programs, but their success is dependent on their value determined by the communities they serve.


Utilizing calculated marketing campaigns can boost community awareness and customer engagement in a CCA energy program.


Read up on the power of strategic marketing.

News

Costa Mesa Sanitary District (CMSD) Hosts Town Hall Meetings with Tripepi Smith Support


This year, CMSD partnered with Tripepi Smith to plan and execute four Town Hall meetings, shedding light on its new residential three-cart curbside collection system.



Learn more about the meetings and their impact.

Tripepi Smith’s Creative Touch Enhances the City of Palmdale’s Dine and Drive Events

The City of Palmdale tapped Tripepi Smith to develop new design collateral for its annual Dine and Drive events.


With a new logo, postcard and stylish tickets, this resident-favorite event was a major success, evoking the Palmdale brand and connecting the community.


Check out the event here.

More Tripepi Smith News

Client Highlight: West Coast Arborists

Established in 1972, West Coast Arborists, Inc. (WCA, Inc.) provides professional tree maintenance and management services for over 350 municipalities and public agencies throughout California, Arizona and Texas.


Tripepi Smith first engaged with WCA in 2020, and today provides social media and business development support for the organization.


Learn more about West Coast Arborists.

Service Spotlight: District Formation

The number of public agencies undergoing district formation has increased dramatically in recent years, and new legislation now demands greater outreach efforts than ever before.


With our policy expertise and extensive experience in community education and outreach, Tripepi Smith is prepared to collaborate with your demographer to help your agency navigate this complex process and gather valuable resident feedback.


Click here to learn more about district formation.

Talent On Tap

Junior Business Analyst Kendall Lowery brings a wide range of skills to our team, from content strategy and writing to website management.


With a background in economics, writing and rhetoric, Kendall is a skilled writer and produces various deliverables for her clients.


Kendall's clients include the cities of Hawthorne, Lomita, Ojai, Lake Forest, Los Altos Hills and Atascadero as well as the California Joint Powers Insurance Authority and Clean Energy Alliance.

Check out Kendall's interview covering her appreciation for Tripepi Smith's commitment to constant learning.

Meet Our Whole Team

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

CONNECT WITH US
Facebook  X  Youtube  Linkedin  Instagram  

Meet Tripepi Smith

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the western US.


Learn more about our company culture and about what drives TeamTS to be leaders in local government communications!


Meet Tripepi Smith.

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1