July 8, 2025

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2025 Honorees Announced

New York State Tourism Excellence Awards

On behalf of the Board and staff of the New York State Tourism Industry Association, we are pleased to announce the recipients of the 2025 New York State Tourism Excellence Awards! Once again, judges were impressed by the quality and volume of nominations, which surpassed last year’s exceptional total. This celebration of excellence in New York State tourism wouldn’t be possible without the dedication of nominators, judges, and the outstanding work of tourism professionals statewide.


Please join us at the 2025 NYS Tourism Excellence Awards & Summit on September 10-12 to celebrate the honorees during a special ceremony and reception hosted by Advance Media New York! Register Now


The New York State Tourism Industry Association extends its gratitude to this year’s Tourism Excellence Awards judges: Josiah Brown, Bridget Cerrone, Todd Garofano, Nigar Hale, Cassandra Harrington, Samantha Hayes, Danae Jones-Persip, Dana Krueger, Greg LaDuca, Dwayne Thomas, Elena Oyer, Stacey Toussaint, and the Committee Co-Chairs, Sarah Foster Calero and Haley Coriaty. A note of thanks also to Rachele Markle, NYSTIA staff liaison to the committee.

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In This Newsletter:

Issue Feature:

- 2025 NYS Tourism Excellence Awards Recipients Announced


Advocacy:

- "Big, Beautiful Bill" passed with impacts on US travel industry


Member News:

- URCNYS Announces Launch of Freedom 2027

- NY Susquehanna Basin Water Trail Launched

- Thunder in the Glen Coloring Book Inspires Youth

- New York Wine & Grape Foundation Releases 2024-2025 Annual Report

- Erie Canal Bicentennial Toolkit Updated


Events:

- 2025 Akwesasne Art Market

- 2025 NYS Tourism Excellence Summit


Featured Co-Ops:

- Last Chance! AARP October 2025 Travel Feature

- Dreamscapes 2025 Multimedia Marketing in Canada


Job Postings:

- Administrative Operations Specialist

🗞️ NYSTIA News

Join us at the New York State Fair!

Volunteer to help promote New York State Destinations! Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer! Volunteer for a morning or an afternoon shift and enjoy the full day at the New York State Fair! Register today and choose your preferred day/shift.


Register Now

Call for Proposals! Share Best Practices/Case Studies in a Wednesday Webinar

The deadline to submit is July 31, 2025. Share a Proposal

Contact Brooke Wilson with any questions

⚖️ Advocacy Matters to You

  • 📝 Last week, Congress sent the 'big, beautiful bill" to the President's desk where it was signed into law. U.S. Travel President & CEO Geoff Freeman outlined the wins and loses to the U.S. travel industry in this major bill, including a significant cut to Brand USA's funding by 80%, $12.5 billion to modernize air traffic control, $6.1 billion to reduce wait times and improve customs staffing, and more.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Industry News:

URCNYS Announces Launch of Freedom 2027: New York's Emancipation Bicentennial

In 2027, URCNYS will mark two centuries since New York State took the historic step to abolish the institution of slavery, an important moment in our centuries long journey toward a free and just nation. As we approach this moment in our shared history, URCNYS invites you to join us...


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New York Susquehanna Basin Water Trail Launched with Ribbon-Cutting Celebration on National Canoe Day

Paddlers, local officials, and community members gathered at the edge of Otsego Lake earlier today - Thursday, June 26, National Canoe Day - to celebrate the official launch of the New York Susquehanna Basin Water Trail (NYSBWT), an exciting new outdoor destination for....


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Thunder in the Glen Coloring Book Inspires Schuyler County's Youth

The Watkins Glen Area Chamber, in proud partnership with Watkins Glen International (WGI), is pleased to announce the revival of a cherished local tradition: the Thunder in the Glen coloring book. Originally created in 1998 to commemorate the 50th anniversary...


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New York Wine & Grape Foundation Releases 2024-2025 Annual Report

The New York Wine & Grape Foundation (NYWGF) is proud to announce the release of its 2024–2025 Annual Report, celebrating a year of measurable progress and renewed commitment to growing a sustainable, competitive, and internationally recognized New York...


View the Report

Erie Canal Bicentennial Toolkit Updated

The Erie Canal Bicentennial Toolkit has been updated with social media posts and graphics for July - October (see posting dates and text in the online file). Please post them on your social media sites or share our posts if that is easier for you or @eriecanalway on Instagram.

Events & Webinars:

2025 Akwesasne Art Market & Juried Art Show

Event | Akwesasne Travel | July 25-26

Register Now

NYS Tourism Excellence Awards & Summit

Event | NYSTIA | September 10-12

Register Now

Featured Co-Ops:

Last Chance! AARP October 2025 Travel Feature

The NYSTIA October 2025 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target 2025 fall and winter travel intenders. 


  • Target AARP's age 50 to 59 "active & adventurous" audience
  • Advertisers will receive matching space for advertorial content
  • This issue will offer reader service lead generation


Learn More & Sign Up - Reserve space by EOD today, July 8, 2025

Dreamscapes 2025 Multimedia Marketing in Canada

NYSTIA's Dreamscapes Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2025 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).*


Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites. DREAMSCAPES is also available on several digital newsstand sites, reaching a total of 204,000 unique visitors and digital newsstand readers.


Learn More & Sign Up - Reserve Space by August 1, 2025

Job Postings

Administrative Operations Specialist, Alon Tourism Solutions

Alon Tourism Solutions is seeking a detail-oriented and critical thinking Administrative Operations Specialist to join our team in this important support role. This full-time role offers an exciting opportunity to support a dynamic, high-impact tourism...


Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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