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The following information will also be posted on SDDS' website and is intended to assist you in ensuring a successful experience at this year’s convention. Please share this information with your colleagues attending the convention.
BOOTH CONFIRMATION: Can’t find your booth confirmation email? Contact Della at della@sdds.org for another copy.
Each 10’ x 10’ booth includes one six-foot table, two chairs, one wastebasket, one ID sign, and a 5-amp electrical outlet. Please contact AES to order any additional furnishing needed for your booth.
The Exhibit Hall floor is NOT carpeted. No additional carpet is needed unless a specific color is desired for aesthetics (color options are limited).
View EXPO HALL MAP and Confirmed Exhibitors.
CONVENTION LOCATION
SAFE Credit Union Convention Center | Exhibit Hall D (1st Floor)
1400 J Street, Sacramento, CA
If hand carrying your booth materials, you may enter the convention center via the North Lobby (aka J Street Lobby) entrance located at 14th & J Streets (Note, there are no 4-wheeled carts allowed through this Lobby entrance, no exceptions, must use the loading dock).
Loading dock address: 1401 K Street, Sacramento, California 95814
See below for FULL details.
PARKING: Parking garage locations nearest to the convention center.
View ATTENDEE SCHEDULE here.
FINAL EXHIBITOR CONFERENCE SCHEDULE
Wednesday, March 25
1:00pm – 4:30pm: American Exposition Service desk hours (located in Exhibit Hall D back of hall on the K Street side of the building)
1:00pm – 4:30pm: Exhibitor Move-In (Access into the Expo Hall closes at 4:00 pm)
Thursday, March 26
8:00am – 9:30am: Exhibitor Move-in (Exhibit Hall D)
8:00am – 5:00pm: American Exposition Service desk hours (Exhibit Hall D)
8:00am – 5:00pm: Exhibitor Registration Desk hours (Exhibit Hall D)
9:30am: EXHIBITORS MUST BE SHOW READY
10:00am – 5:00pm: Expo Hall hours (Exhibit Hall D)
10:00am - 11:00am: AM Break in Expo Hall
11:45am – 1:15pm: Lunch served in the Expo Hall
3:30pm – 5:00pm: Happy Hour in the Expo Hall
Friday, March 27
7:00am – 8:30am: Continental Breakfast served in the Expo Hall (Exhibit Hall D)
7:00am–1:30pm: Exhibitor Registration (Exhibit Hall D)
7:00am – 3:45pm: American Exposition Service desk hours (Exhibit Hall D)
8:00am – 2:00pm: Expo Hall hours (Exhibit Hall D)
10:00am - 11:00am: AM Break in Expo Hall
12:00pm – 1:30pm: Lunch served in the Expo Hall
2:00pm – 4:00pm: Exhibitor move out (NO TEAR DOWNS ALLOWED BEFORE 2:00pm)
CARTLOAD SERVICE: SDDS provides one (1) roundtrip cartload service, laborer plus pushcart for MidWinter Convention 2026. Additional cartload services will be your responsibility. Please email Della at della@sdds.org to schedule your cart service. CARTLOAD SERVICE MUST BE PRE-ORDERED, the deadline to schedule your cart service is March 13, 2026. Complimentary cartload service is available on Wednesday, March 25 – 1:00 pm to 4:00 pm.
DEADLINE REMINDERS:
- Advance freight to AES warehouse ends: March 13, 2026
- Additional furnishings discount pricing deadline – March 13, 2026
- Cartload Service pre-order deadline – March 13, 2026
- Direct to Show Site Shipments Accepted: March 25, 2026 | 8:00 am to 4:00 pm – contact Angela @ aramos@american-expo.com for details.
RAFFLES: Raffles offer a great chance to gather leads and increase foot traffic at your booth. Designated raffle times on Thursday and Friday in the exhibit hall are specifically allocated for this purpose. If you intend to donate a raffle item, email della@sdds.org by this Friday, March 13, and we’ll incorporate it into the attendee convention notification. Attendees will be instructed to visit your booth and enter their names for a chance to win.
IS THERE Wi-Fi IN THE EXHIBIT HALL? Exhibitors can purchase Wi-Fi for their booth on-site via SmartCity’s “Exhibitor Internet” network. The fee is $79.99/device per day or $227.97/device for 3 days. Exhibitors can place orders at orders.smartcitynetworks.com. Purchasing on-site is the easiest way to get connected. Attached is the flyer with instructions on how to get connected through the Exhibitor Internet network. Unfortunately, there is no hourly option or half-day rate on services. Free Wi-Fi service is available in the convention center public spaces (i.e. West Lobby near Starbucks on the main level).
EXHIBITOR SERVICE CONTRACTOR/DRAYAGE:
American Exposition Services (AES) • 1341 N. Market Boulevard, Suite 300, Sacramento, CA 95834 | (916) 925-3976 | info@american-expo.com | american.expo.com
AES is the official exhibitor service contractor. If you have questions regarding your login or need assistance placing an order, please contact AES.
NAME BADGES: Advance name badge submission deadline has passed. You may make changes onsite at the Exhibitor Registration Desk.
Exhibitor booths must be staffed during the scheduled expo hall hours. Exhibitor badges are exclusive to company staff and must be worn at all times. Additional exhibitor badges can be obtained for $250 each, which covers all meals served in the exhibit hall. Exhibitor representatives are welcome to attend CE classes, however, they must register for the conference as an attendee and pay the relevant fees in order to obtain the CE certificate and access to the lecture notes. Exhibitors will incur a $25 fee for each replacement badge.
EXHIBITOR INSTALLATION AND DISMANTLING AND SHIPPING INFORMATION: All work involved in the loading and unloading of all trucks, trailers and common and contract carriers, as well as the handling of empty crates and the operation of material handling equipment, is under Union jurisdiction. The Union also has the jurisdiction of the unloading, uncrating, unskidding, and leveling, as well as the reverse process.
An exhibitor may “hand carry” material provided they do not use material handling equipment i.e dollies, bellhop/hotel services, hand trucks, or other mechanical equipment to assist them. When exhibitors choose to perform their own material handling, they will not be permitted access to the loading dock or freight areas.
American Exposition Services (AES) will not be responsible for any materials it does not
handle. Please read the Union Rules and Regulations or full details on “hand carry” located in your exhibitor services kit.
Option C: Cartload Service is recommended for material handling. The rate is $135.00 per cart load, round trip. Maximum of (2) cartloads per vehicle. One cartload is included in your exhibitor package. Consult your exhibitor service kit for full Shipping and Material Handling details.
HOTEL ACCOMMODATIONS
The room block at the Sheraton Grand Sacramento is sold out. Should you require a hotel room, please contact Della at della@sdds.org to inquire about availability.
NO OUTSIDE FOOD & BEVERAGE ALLOWED: Sodexo retains the exclusive right to provide, control and maintain all food and beverage services within the exhibit hall. No food or beverage of any kind (including bottled water, homemade items, unwrapped candies, snack-sized candies ok) may be brought into the exhibit hall by any exhibitor. The provision of alcoholic or non-alcoholic beverages, snacks or treats are included under these exclusive rights. All food and beverage samples brought into these premises must have the approval of Centerplate in writing before the event. The Exhibitor Catering Order Form may be utilized for food and beverage orders for your booth. For more information, please contact Crystal Velasco at crystal.velasco@sodexo.com.
CONSENT TO USE PHOTOGRAPHIC IMAGES: By registering and attending SDDS’ MidWinter Convention and other SDDS events, participants implicitly agree to the use and distribution, both current and future, of their image or voice captured in photographs, video recordings, electronic reproductions, and audio recordings of these events and related activities by SDDS.
QUESTIONS: Please feel free to contact Della Yee at della@sdds.org or by phone at
(916) 446-1227.
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