|
We’re in an era of AI that makes it possible for us to create more content than ever before—faster, cheaper, and at massive scale. We also have more data and channels than ever before to deliver personalized content. But there's a tension many of us are feeling—especially those of us whose professional and/or personal passion is rooted in language—that as creation and delivery become more automated, content is increasingly less human.
In this session, Jess share their own experiences balancing the growing use of emerging AI with the universal need for authentic human connection. They'll also look at the role data plays in personalization and why more data doesn’t always translate to better experiences. And share practical ways to lead with empathy while driving efficiency to deliver relevant and engaging content that make customers feel seen and understood, not just targeted. More AI doesn’t have to mean less human if we’re intentional about how we use it.
For more information about this presentation click here or the graphic above.
| 
