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In this session, Andre Pellet and Erik Bremer, leaders in Dell's Content Engineering team, share the story of Dell's Content Transformation: a deliberate shift from traditional technical writers to Content Engineers—professionals who architect the systems, schemas, templates, and quality gates that enable domain experts, AI, and structured processes to collaborate at scale.
Dell is reimagining what content becomes: while PDFs and HTML remain essential for human consumption, the same structured content is being shaped into AI Data Products—machine-consumable assets designed to fuel AI agents, copilots, and automated support at enterprise scale.
Andre and Erik will walk through concrete examples of creation and translation transformation where engineers, product teams, and support contributors feed domain knowledge into AI-scaffolded workflows and Content Engineers ensure governance, structure, and accuracy.
For more information about this presentation click here or the graphic above.
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