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A team of 10 writers and more than 200 products. And a mandate to do more with AI—without letting AI drive. In this session, Emily Byrnes, Senior Manager of Content Strategy at Thomson Reuters, joins Adobe and Markup AI to share how her Help & Support content team is navigating the reality of AI-assisted content creation:
- Where it earns a seat in the workflow
- Where it doesn’t
- How writers are empowered to make that call themselves
You’ll hear how the team uses LLMs to ideate and draft, AEM guides to manage the content publishing process, and Markup AI to ensure every piece of content that ships is fully on-brand—because they’ve learned that AI doesn’t handle that part well on its own.
If you’re leading a content team that’s being asked to scale content publication without sacrificing quality, this is the session for you.
For more information about this presentation click here
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