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Bill Gates first said “Content is King” back in January 1996 as he pondered the future of the internet in an essay published on the official Microsoft website. Fast forward 30 years, and that axiom has never been truer. While AI tools have made it infinitely easier to create, all generative AI systems were trained by human-generated content.
Content professionals will continue to play an essential role in the next 30 years of the internet and AI if we rapidly adapt to a changing technical landscape, just like we did back in 1996. In fact, Content Professionals will be one of the world's greatest defenses against the proliferation of "work slop," but it's going to take a global village to ensure that content remains king for the next 30 years.
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