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April 11, 2023

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Welcome You to Oswego!

This time next week, tourism professionals from across the state will convene in Oswego, New York to share stories, successes, and strategies as we progress along the road to success. Join us on April 19-21 for a challenging and engaging Conference that will equip you with the insights and inspiration to tackle the short and long-term hurdles to responsible, transformation growth.

This year's gathering of industry leaders will include:

  • Dynamic panels discussing the transformational opportunities on New York's horizon in sustainability, workforce development, heritage tourism, conservation, and major outdoor developments
  • A full agenda of keynote & special-session speakers discussing stewardship updates across the state
  • Engaging & actionable 'Know How & How To' Workshops
  • Opportunities to meet one-on-one with solutions providers
  • I LOVE NY Update with Ross Levi
  • Fantastic menus carefully selected to highlight the best Oswego has to offer
Register Now!

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In This Newsletter:

2023 NYS Tourism Conference:

  • NYSTC Only One Week Away!

Experience Oswego Offsite:

  • Register Now!

Speaker Announcements:

  • Don Bennett Jr, Campground Owners of New York
  • Natasha Caputo, Westchester County Tourism & Film
  • Maria Hudson, Constellation
  • David Turner, Oswego County, NY

Workshop Announcements:

  • Follow The Money: How In-Market Spend is Driving Attribution
  • On The Canals: How to Work with NYPA to Build Business Success

Member News:

  • Nominate Before Its Too Late!
  • Cayuga County Office of Tourism Achieves Travel Unity DEAI Certification

Webinars & Events:

  • MANY Finding Center: 2023 Annual Conference
  • 2023 NYS Tourism Conference


  • Adara: The Ultimate Destination Marketing Solution
  • RoadRUNNER: Touring NYS on Two Wheels

Experience Oswego!

Conference Offsite: Tuesday, April 18th

Arrive on Tuesday, April 18th, and enjoy a special pre-conference itinerary visiting key attractions in Oswego, New York! 

Don't miss out on this special offsite opportunity to visit Oswego's top historic attractions, and be sure to join us at the welcome reception afterward at the Clarion Hotel & Suites Riverfront for light fare and a drink of choice!

If you are already registered for the conference, simply add the Experience Oswego offsite to your registration

Learn More & Register

Due to the generous sponsorship by Oswego County Tourism, NYSTIA will be donating your registration directly to the historic host non-profit organizations as a thank-you for opening their doors to NYS Tourism Conference attendees.

Reminder: Book Your 1:1 Sessions!

“I’ve solved problems at the one-on-one sessions; There are a lot of sharp minds in there and—without the pressure of a sales pitch—it’s a relaxed way to get caught up, learn about something new, and see what else is out there. I actually look forward to them!” - Corey Fram, 1000 Islands International Tourism Council

Book Your Sessions

🗣 NYSTC Speaker Announcements:

Don Bennett Jr., President & CEO of Campground Owners of New York (CONY)

Don Bennet Jr., President & CEO of Campground Owners of New York (CONY), will speak on the New York's Great Outdoors panel on Thursday afternoon.

Read more.

Natasha Caputo, Director, Westchester County Tourism & Film

Natasha Caputo, Director of Westchester County Tourism & Film, will speak on the New York and the 250th panel on Friday morning.

Read more.

Maria Hudson, Manager of Government Affairs, Constellation

Maria Hudson, Manager of Government Affairs at Constellation, will speak on the Sustainability Panel on the morning of Friday, April 21st. Maria will highlight how Constellation is accelerating that transition with the nation’s largest fleet of clean, zero-emissions generation facilities.

Read more.

David Turner, Director of Strategic Initiatives at Oswego County, NY

David Turner, Director of Strategic Initiatives at Oswego County, NY, will provide opening remarks and moderate the Sustainability Panel at the 2023 NYS Tourism Conference. David will welcome attendees to Oswego as the host, and share comments on Oswego County Tourism and what they offer.

Read more.

💡 NYSTC Workshop Announcements:

Follow the Money: How In-Market Spend is Driving Attribution

Learn how to track the return on money spent on advertising your destination down to in-market spend, such as hotel booking and travelers' spending. In this session, Mark Preston from Adara and Tim Kellher from Workshop will share how you can understand and measure the economic impact of your entire digital media through in-market credit card expenditures captured by audiences exposed to those ads

Read more.

On The Canals: How To Work With NYPA to Build Business Success

In this informative session presented by NYS Canal Corporation's Darby Racey and Oswego Expeditions' Jennifer Mays, you'll learn about NYS Canal Corporation’s On the Canals program, a free recreational program offering unique opportunities to experience the Canal system and the adjoining Empire State Trail!

Read more.

Member News

All News

🏆 Nominate Before It's Too Late!

The Nominations Portal for the 2023 NYS Tourism Excellence Awards closes on Monday, April 17th. The 2023 NYS Tourism Excellence Awards is the premier recognition program for New York State's tourism industry. Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. 

Nominate Now!

Cayuga County Office of Tourism Achieves Travel Unity DEAI Certification

 Cayuga County Office of Tourism has become the first organization to achieve certification through Travel Unity’s Certified By Travel Unity (CBTU) program. CBTU is the travel and tourism industry’s only certification program that validates visitor-facing organizations’ efforts on diversity, equity, and inclusion (DEI).

Read more

Upcoming Events

All Events

MANY Finding Center: 2023 Annual Conference

April 15-18

Event | Museum Association of New York | Register

2023 NYS Tourism Conference

April 19-21, Oswego, NY

Event | NYSTIA | Register

Featured Co-Ops:

All Co-Ops

Adara: The Ultimate Destination Marketing Solution

Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships.

Learn more & Sign Up!

RoadRUNNER: Touring New York State on Two Wheels

RoadRUNNER Motorcycle Touring & Travel Magazine is the go-to for affluent riders seeking new destinations. Reserve by 5/1/2023 to have your destination be a part of their summer issue!

Learn more & Sign Up!

Job Postings

All Jobs

No new job postings have been added to our careers page. Submit your organization's open jobs.


Advancing economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org

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