August 8, 2023

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"We Look Forward

to Welcoming You

to Rochester!"


- Don Jeffries, President & CEO, Visit Rochester

"On behalf of our entire team at Visit Rochester, we are delighted to be your destination hosts for the 2023 NYSTIA Annual Meeting and Tourism Excellence Awards! Join us for a wonderful gathering of industry representatives from across the country and around the state, along with interesting, informative programming and off-site events at some terrific Rochester venues!"

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Register for the "Rochester Sips & Sights" FAM Tour!

Wednesday, September 13th 


Visit Rochester and NYSTIA invite you to join your tourism colleagues and visit the attractions that highlight the unique history, architecture, cuisine, and culture of Rochester. Along the way, there will be tastings from iconic local breweries, wineries, and distilleries and light, locally inspired fare, museum tours, and more! Learn More & Register.

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In This Newsletter:

2023 NYSTIA Annual Meeting & Tourism Excellence Awards:

  • Welcome from Don Jeffries, President & CEO at Visit Rochester

Speaker Announcements:

  • City of Rochester Mayor Malik D. Evans to make Brief Remarks
  • Good Fences: Best Practices for Working With Influencers
  • Beyond Totality: The 2024 Eclipse is Everywhere You Are, New York!
  • Leveraging Brand USA's Optimized Audience Campaigns to Reach Global Audiences

NYSTIA Updates:

  • ITS2023: NYSTIA Co-Op Exhibitor Package Available
  • Call for Nominations for 2023 Board of Directors Elections

Member News:

  • Chris Thompson Announces Retirement as President & CEO of Brand USA
  • New Marketing and Communications Director Appointed at Destination Marketing Corporation
  • Call for Entries: Erie Canalway Photo Contest

Webinars & Events:

  • August 9: State of the American Traveler Survey Findings - August 2023
  • August 9: U.S. Road Trips 2023 Edition

Featured Co-Ops: Two Special Offers:

  • Leisure Group Travel Magazine: Annual New York Section!
  • Special Section: Times Union Fall Upstate Traveler Guide

2023 Annual Meeting Speaker Announcements:

City of Rochester Mayor Malik D. Evans

Mayor Malik D. Evans, the 71st Mayor of Rochester, will be providing brief remarks on the morning of Friday, September 15th. Mayor Evans is committed to promoting positive, systemic, and structural change by providing transparent and collaborative leadership, making Rochester a hope-filled city with an exciting future.


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Good Fences: Best Practices for Working With Influencers

Mary Gendron, Senior Vice President-Managing Director of Mower will be discussing tips for finding, engaging with, and contracting social media influencers. Learn how to look beyond the statistics and pick the right match in this engaging workshop!


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Beyond Totality: The 2024 Eclipse is Everywhere You Are, New York!

The entire state of New York will have the opportunity to view the solar eclipse on April 8, 2024. Learn more about the science behind eclipses and ways to engage your community and visitors to view this once-in-a-lifetime experience with Hillary Olson, President & CEO of the Rochester Museum & Science Center.


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Leveraging Brand USA's Optimized Audience Campaigns to Reach Global Audiences

Brand USA's Chelsea Sullivan Kaiser and Miles Partnership's Julie Armstrong will share the benefits of their international audience-first strategy to help destinations reach the right audiences at the right time in the right market to increase international visitation to New York State destinations.


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NYSTIA Updates:

ITS2023: NYS Marketplace and Co-Op Exhibitor Package Available

Alon Tourism Solutions and New York State Tourism Industry Association (NYSTIA) offer this unique opportunity to connect your business with the Travel Trade at the New York International Travel Show (ITS2023)! 


Learn More & Sign Up

NYSTIA Board of Directors: Call for Nominations for 2023 Elections

NYSTIA's Nominating Committee is seeking individuals interested in serving on the New York State Tourism Industry Association's Board of Directors. Put your expertise, enthusiasm and experience to work for the advancement New York State's tourism industry!


Nominate by August 25!

Member News

All News

Chris Thompson Announces Retirement as President and CEO of Brand USA

Brand USA, the destination marketing organization for the United States, announces the impending retirement of Chris Thompson as President and CEO, effective May 31, 2024. After a successful tenure of leading the organization, Thompson has decided to step down and pursue life beyond work.


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New Marketing and Communications Director Appointed at Destination Marketing Corporation

The Destination Marketing Corporation is thrilled to announce the appointment of Ryan West Geraghty as the new Marketing and Communications Director. This strategic appointment reflects their unwavering commitment to innovate, grow, and elevate the tourism experience for travelers and businesses in our region.


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Call for Entries: Annual Erie Canalway Photo Contest

The Erie Canalway National Heritage Corridor is calling for entries for its 18th annual Erie Canalway Photo Contest. Images should convey people enjoying activities on the waterway and Canalway Trail or show the unique character of New York’s canals and canal communities. Winning photos will be featured in the 2024 Erie Canalway calendar!


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Upcoming Events

All Events

State of the American Traveler Survey Findings - August 2023

August 9

Webinar | Destination Analysts | Learn more

U.S. Road Trips 2023 Edition

August 9

Webinar | Miles Partnership | Learn more

Featured Co-Ops:

All Co-Ops

Don't Miss Out on Leisure Group Travel's Annual New York Special Section!

Join other New York advertisers from both New York City and New York State with Leisure Group Travel Magazine. October's theme is Women's Travel and City Escapes Featured Editorial, the Haunted History Trail of New York State!  


Ready to grow your leisure group business? Contact NYSTIA Partner Diane Meglino at 630-794-0696 ext 509 or [email protected]


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Special Section: Times Union Fall Upstate Traveler Guide!

The Albany Times Union has just added a new travel-focused marketing program to the fall schedule that would be an ideal fit for NYSTIA members – the Upstate Traveler Fall Guide: a print + digital program offered at discounted rates and part of a power package expecting heavier than usual single copy newspaper sales!


The content in the guide will include regional travel stories, and the tab size means it will have longer than normal shelf life. NYSTIA members can take advantage of a further 15% discount on the already low package rates! Sign up by September 7th!


Learn more

Job Postings

All Jobs

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

FRP to Host a NYSTIA Event | Submit a Workshop Proposal

NYITS Exhibitor Package Available | 2023 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


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