Worth reading - a note from Bob Provost |
Why should the history and tourism communities collaboratively develop plans for the 250th Commemoration?
U.S. heritage tourism generated $125 Billion in visitor spending 2023 and is projected to grow to $162 Billion by 2030.
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Culture and heritage tourists often stay longer and spend a lot more money than other tourists do. In fact, one study showed that a culture and heritage tourist spent as much as 38% higher per day and they stayed 22% longer overall compared to other kinds of travelers.
...tourism data on United States’ Culture and Heritage visitors indicates that the level of repeat visitation amongst this group of travelers is higher than that of traditional tourists.
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🗣️ 2025 NYSTC Speaker Announcement:
Sara Meaney, Destination Wayfinder
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When it comes to advancing destination stewardship, no two journeys are the same. While differing geographies, attractions, histories, values, and visitor mixes will require their own tailored solutions, the capabilities and understanding needed to develop those solutions are universal. In this engaging session led by Sara Meaney, Managing Partner at Destination Wayfinder, you'll explore a shared definition and framework for destination stewardship and uncover how building capability within your own organization can advance stewardship strategies and achieve long-term, sustainable outcomes for your destination and its communities.
About This Session
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Chicago! Your NYSTIA Tourism Champions Booth Display Visits the Windy City |
Your 2025 NYSTIA Tourism Champions booth display was in Chicago, Illinois on February 1st and 2nd for our first-ever visit to the windy city. Attendees were excited to see so many New York State destinations represented at the Chicago Travel & Adventure Show, held at the Donald E. Stephens Convention & Conference Center. The show had a great mix of attendees, from families to retirees. They enjoyed the wide variety and breadth of information from all our participating 2025 Tourism Champions destinations and attractions.
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⚖️ Advocacy Matters to You |
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Embrace Winter with FEBRUARY 15! |
Sign up for FEBRUARY 15, and commit to walk, run, hike, snowshoe, ski, or skate 15 miles anywhere in the Erie Canalway National Heritage Corridor during the month of February. Log miles:
- In local, state, or national parks
- On the Canalway Trail
- While ice skating
- In residential neighborhoods
Get up, get out, get active, and help spread the word.
Sign Up
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Lynkwell Kicks Off 2025 by Amplifying Investments to Drive Continued North American Expansion |
NYSTIA Partner Lynkwell, a leading energy infrastructure provider, capitalizes on the exponential demand of 2024 and accelerates growth into 2025 by expanding both its go-to-market leadership team and comprehensive platform of solutions. Despite a measure of industry volatility in 2024, charging infrastructure momentum continued to be strong. The economics of operating charging stations are becoming more compelling and attracting additional investments...
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Global Meetings Industry Day: US Travel Association
April 3
Event | U.S. Travel
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Dreamscapes 2025 Multimedia Marketing in Canada |
Sign Up by February 28, 2025! NYSTIA Co-Op DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).* Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites.
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Ripe: Grow Bookings, Harvest Value |
Elevate your destination marketing strategy with Ripe's white-label booking solution, tailored to drive your success! With Ripe, you’ll get a custom-designed engine highlighting your destination’s unique features. You also gain access to industry-trusted lodging partners to ensure two-way rates, real-time inventory availability, and accurate reservation delivery.
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Communications Specialist, New York State Department of Environmental Conservation |
Under the overall direction of the Director of Outdoor Recreation, this position will provide strategic communications, outreach, and project support to the Office of Outdoor Recreation. The Communications Specialist will work with DEC’s Division of Communication, Education, and Engagement, natural resources divisions, and other divisions, offices, and regions within DEC as well as with partner agencies to advance communications and engagement strategies and facilitate effective internal and external communications.
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Director of Partner Relations, Finger Lakes Tourism Alliance |
The Director of Partner Relations is responsible for retaining, increasing and servicing FLTA’s partnership base. This position is responsible for all partnership development activities, including, but not limited to: recruitment, retention, partner database management, and partner event planning and execution. This is a full-time non-exempt position based on a work schedule of 40 hours per week.
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Thank you to our 2025 Partnership Community! | |
WHAT WE DO TOGETHER:
Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.
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