2nd Quarter, 2024

Chapter Newsletter

Hello IAEE Midwestern Chapter Friends,

I hope you are enjoying a wonderful summer with your friends and family. As we reach the midpoint of the year, I am excited to share our latest newsletter with you. It is an honor to connect with a dedicated community of professionals who consistently elevate the exhibitions and events industry.

It was great to see many of you at our June education program at the Renaissance Schaumburg. Sherron Washington, M.A. led a dynamic and interactive session focused on the path to branding brilliance. Looking ahead, we have exciting programs planned to foster networking, provide education and to have some fun! Here is a glimpse of what’s coming up:  

Young Professionals Summer Series

• July 17th at 4:00 PM: YP Networking event at Park and Field
•  September 18th at 12:00 PM: Virtual YP meet-up

Top Golf Par-Tee: September 5th at Top Golf Naperville  

Annual Meeting and YP Meet Up: November 7th at Guinness Open Gate Brewery in Chicago

I encourage you to take full advantage of these opportunities available to learn and connect. Also, we are always looking for volunteers to join our committees. If you are interested in learning more, please do not hesitate to reach out to our Board of Directors. Thank you for your ongoing commitment and passion for the exhibitions and events industry. I look forward to seeing you at our upcoming events.

Wishing you a productive and enjoyable summer!

Alyssa Sterioti

IAEE Midwestern Chairman of the Board

Senior Manager, Business Development | GES

On June 18th the IAEE Midwest Chapter hosted an enriching and engaging educational event titled "Branding Brilliance: Unleash Your Impact, Event, and Organization," designed to provide attendees with valuable insights and strategies for enhancing their branding efforts. The event featured Sherron Washington, M.A., a renowned marketing and communication professor, speaker, and author, who has shared her expertise for over two decades.

Event Highlights:

The event included insightful roundtable discussions led by Sherron Washington, focusing on critical aspects of branding. The topics explored included:

Positioning Your Brand to Stand Out from Competitors

• Discussion on effective strategies to distinguish one's brand in a competitive market.

Leveraging Social Media Platforms

• Examination of various social media platforms and their roles in enhancing brand visibility and engagement.

Evaluating and Improving Personal Brand Strength

• Participants assessed their personal branding efforts and discussed plans for improvement.

Distinguishing "Keeping it Authentic" vs. "Keeping it Real"

• Exploration of these concepts in the context of personal branding and how they influence brand identity.

These roundtables provided attendees with the opportunity to share their experiences, gain new perspectives, and develop actionable ideas to enhance their branding strategies.

Networking Reception:

Following the roundtables, attendees were invited to a networking reception, offering a relaxed environment to continue conversations, share insights, and build new connections. This segment of the event further facilitated relationship-building and collaboration among industry professionals.

Impact and Value:

Overall, the "Branding Brilliance" event provided an excellent platform for attendees to connect, exchange ideas, and gain valuable insights into branding. By focusing on collaboration and engagement, the IAEE Midwest Chapter created a meaningful and impactful experience, enabling participants to enhance their branding efforts and build key relationships within the industry. The event underscored the importance of innovative and authentic branding practices, setting the stage for future success and growth.

The Young Professionals Committee is excited to announce the following schedule of events. Be sure to mark your calendars and stay tuned for the official registration link with more details to follow. 

These events are being hosted by the Young Professionals Committee, but are complimentary and open for all IAEE members to attend.

Young Professionals Summer Series:

   Networking Happy Hour: July 17 from 4:00pm-6:00pm at Park & Field

   Virtual Event: September 18 (More details coming soon!) 

IAEE National YP Meetup – Midwestern Chapter: November 7 at 12:00pm at Guiness Open Gate Brewery. (This meetup will take place in conjunction with our chapter’s Annual Meeting!)

Young Professionals Networking Happy Hour

July 17, 2024

4:00 PM - 6:00 PM

IAEE Leadership Masteries

Virtual Fern Sponsored Education Program

August 6, 2024

12:00 PM - 1:00 PM

Top Golf

September 5, 2024 | Naperville, IL

Young Professional Virtual Networking Event

September 18, 2024

Details Coming Soon!

Chapter Annual Meeting

November 7, 2024 | Chicago, IL

Details Coming Soon!

IAEE Expo!Expo!

December 17-19, 2024 | Los Angeles, CA

Details on Chapter Reception Coming Soon!

The mission of the Bob Dallmeyer Education Fund (BDEF) is to support international exhibitions and events industry education and professional development. The fund is designed for event professionals worldwide, including young professionals and emerging leaders, professionals new to the exhibitions and events industry and those that are interested in in learning about the global marketplace.

Learn More and Apply Today!

We welcome the following individuals who have joined our chapter during Q2 of 2024. 

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IAEE Midwestern Chapter | www. iaeemwc.com

c/o M.A.R. Association & Meeting Management

PO Box 1432 | Ashburn, VA 20146

Phone: 571-207-5214

*IAEE Midwestern Chapter is managed by M.A.R. Association & Meeting Management