TV Isn't Dead. It Doesn't Even Have A Cold.
If you read the advertising and marketing press, or the business section of your newspaper, you've probably been convinced that television is a dying medium.

This nonsense has been promulgated for years by people with an ideological or economic interest in promoting new media and the online advertising industry.

In fact, according to the U.S. Bureau of Labor Statistics, time spent watching television now exceeds all other leisure activities -- including socializing, sports, exercising, reading, relaxing, and web surfing -- combined!

Jeff Bezos, CEO of Amazon says, "We're in a golden age of television."

Below you'll find three charts that demolish the "TV Is Dead" nonsense.
From The Bureau of Labor Statistics
We swiped this chart from the website FiveThirtyEight. The data comes from the U.S. Bureau of Labor Statistics. The headline says it all: "TV Exceeds All Other Leisure Activities Combined."
Live Viewing Dominates
You've probably heard that "nobody watches live TV anymore." In fact, live viewing dominates consumer TV habits. About 80% of viewing is done live. About 9% is time-shifted (DVR). Only about 5% of video viewing is done on a web device. Only about 4% of TV viewing is Netflix, YouTube, and all the other new age viewing options.

This data comes from Pivotal Research Group.
Devices People Watch Video On
People watch way more video on a TV than they do on a PC or a smart phone. It ain't even close. This data comes from Nielsen's Total Audience Report, Q3, 2015.
The final word on today's newsletter comes from the UK organization Thinkbox:
"Television isn't dying. It's having babies."

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