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Three Reasons Why You Should Use Live Reads For Radio Advertising
Source: https://www.mediaupdate.co.az/
Unlike television, where there are visuals
and audio to make the advert more attractive, radio requires more creativity because it's audio-only. And this holds true for live reads as well. Here are three reasons why you should consider live reads for radio advertising.
1. Live reads have a greater impact on your audience.
- Live reads have a great impact because they are read by a beloved presenter or DJ, which creates a bond with the audience.
- Think about it this way: you're more likely to buy something if a friend recommends it, and live reads tend to work the same way.
2. It can improve the engagement of your campaign.
- For example, if there are listeners that fall within the same demographic of your own audience, and they're tuning into DJ Fresh's show FreshOn947, it would make sense to buy an advert slot on the show.
- The main point is to try to remain objective in writing your live read to avoid the radio station's marketing team returning the read for rephrasing.
3. Live reads are a great investment.
- Radio adverts are cheaper in comparison to TV ads, which require more resources to produce, while a live read requires only an effective written message, making it cost-efficient.
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