It’s summertime, and your audience is encountering your marketing efforts from a poolside chair, the airport lounge, or the passenger seat of a road trip. 

Here are three ways to keep audiences engaged when they’re on vacation or on the go:

1. Optimize for Mobile: Your digital audiences are straying away from their desktops and consuming all of their content on their phones. To grab their attention, your ads need to be scroll-stopping. They need to be short, intriguing, and to the point.
2. Tap Into On-the-Go Formats: Think, first, in terms of visuals—especially visuals that match the season (light, bright, easy, and breezy). This includes video. But in this case, you’re not just out to captivate and entertain; your Reels, Stories, and TikToks need to quickly convey information about your brand, product, or offer. Link from visual content directly to mobile-friendly resources that help interested customers complete their purchase or learn more.
3. Simplify the Checkout Process: On vacation mode, no one has time for finicky pathways or difficult checkout processes. It’s important to make it as easy as possible for a spontaneous, indulgent purchase to fulfill its intended mood. Consider summer-friendly versions of your website with one-click add to cart, the ability to autofill forms, and synchronization with Apple Pay, Google Wallet, and other mobile-friendly forms of pay.

Put yourself in the mindset of your summertime customer—and you can even enjoy the process—it’s like a mini mental break for you, too! Then, you can meet them where they are, metaphorically speaking, by making their encounter with your ad as effortless and rewarding as possible. 

And even though it’s already June, it’s certainly not too late: Start converting your existing website and checkout processes into a streamlined, user-friendly experience for your summering audiences today with Mad 4 Marketing.

Soaking Up the Fun with Silver Gull & Breezy Point Surf Club!

We're thrilled to dive into summer with our newest clients, Silver Gull Beach Club and Breezy Point Surf Club, both nestled in the heart of New York! From sandy toes to epic sunsets, managing their social media across all platforms has been an absolute blast.

Our journey with these iconic beach clubs began through our collaboration with ExplorUS on social media for The Grill at the Grove, and what a wave it's been! We're loving the chance to connect with their vibrant audiences and share the ultimate NYC summer experience, filled with relaxation, great vibes, and unforgettable moments by the shore.

Stay tuned for more beachside fun as we continue to highlight everything that makes these properties a must-visit for locals and travelers alike! 

Birthday shoutout to Chris & Kerry!

In May, we celebrated our amazing President and Senior Account Manager with a full team lunch at Twin Peaks, followed by office fun, thoughtful gifts, and, of course, our favorite treat: Nothing Bundt Cake!

Cheers to another year of big ideas, even bigger laughs, and the best team to celebrate with!

Summer Social Media Checklist: What to Post (and When)

Summer brings a shift in both consumer behavior and content consumption. People are vacationing, spending more time outdoors, and often browsing more casually on mobile. This doesn’t mean they’re disengaged—it just means your strategy needs to adjust for the season.

Here’s how... Read more.

Seasonal Sales: How to Use Urgency Without Being Pushy

As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? 

While urgency can be an effective marketing approach, ads that go overboard can make... Read more.

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