Nowadays it's "online digital ads" mixed with "behavioral analytics" and "geofencing".
Here's the point.
Most nonprofits are very aware of the value of multi-channel marketing mediums. That's because nonprofits are supported by a wide range of talented and generous individuals and businesses willing to lend their skillsets.
Endless streams of partnerships with access to multiple marketing channels, each serving as springboards for sharing the mission.
Take Cascade Community Foundation's 2020 Decennial Survey for example.
This once-in-a-decade effort requires the kitchen sink of marketing efforts. Press releases, social media, billboards, emails (just like this one), online advertising, print publications... multi-channel marketing.
Plentiful, widespread and (thankfully) inexpensive or free. Attaching your brand to that type of effort brings value.