Twitter has announced that the Audience tab in the analytics section of the platform will be removed on January 30, 2020. The Audience tab allowed you to see what your followers were interested in, the gender make-up and even occupation breakdowns.
As of now, Twitter has not issued any statement as to a replacement or if there will be an alternative.
Social Media Today reported that Twitter added a new feature to the Media Studio in November to add further insights called “Conversations.” They theorize that this could be the new alternative, however, if your follower count is less than 1,000, you won’t see any data there.
So what if there is no alternative?
We hope that Twitter will release a new version of audience insights or at least an alternative. In the meantime, consider third party sites such as
Sprout Social
,
Hootsuite and
Buffer.
Many content creators use third party sites to help schedule and organize their content for social media. These sites also offer insights into your audiences and posts. The downside to third party sites is that you typically must pay extra for the analytics feature.
We are all anxiously waiting to see what Twitter does next.