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A Message from the President
Our team has been supporting the DC region for over four decades. Those years of experience enable us to design, deploy, and support proven technology services for a diverse mix of business sectors. In this edition, we focus on how different industries are using powerful, new innovations to succeed in our region's dynamic marketplace.

  • Before we jump into our industry-specific topics, we highlight CISA's Cybersecurity Awareness Month and recommend the 4 simple actions we all need to follow to help Secure Our World. 

  • TCI is the DC region’s local source for customized Assisted and Senior Living Community technology services. Learn how our integrated capabilities connect your residents, caregivers, and their families.

  • Banks must contend with a Customer Experience (CX) that encompasses every customer interaction on every platform. While this used to happen over a teller counter, the new omnichannel CX includes apps, embedded finance, online systems, digital communications, and contact centers. Follow our 6 high-impact tips to improve your bank's CX.

  • TCI supports DC Metro leaders in Education, Hospitality, and Retail with On-Premises and Hybrid Unified Communications. These customized solutions offer unique advantages for these industries. Learn why these deployments are so popular and how these sectors exploit their capabilities.

Contact me today to discuss how TCI’s products and services can help your organization get more out of its technology investments – now and in the future.

Tom Cornbrooks, President (703) 321-3030 cornbrookst@tcicomm.com


Stay Safe and Keep it Simple… 4 Essential Actions to take during Cybersecurity Awareness Month
The theme of CISA’s, the Cybersecurity and Infrastructure Security Agency, Cybersecurity Awareness Month is “Secure Our World.”  They are asking all of us to do our part.

CISA offers helpful tips, videos and resources to protect yourself, your family, and your business from online threats here:


CISA recommends all of us - individuals, families and businesses - to keep it simple and focus on these four critical actions this month - and all year long.

  • Use Strong Passwords - Strong passwords are long, random, unique, and include all four character types (uppercase, lowercase, numbers and symbols). Password managers are a powerful tool to help you create strong passwords for each of your accounts. 

  • Turn On MFA - You need more than a password to protect your online accounts and enabling MFA makes you significantly less likely to get hacked. Enable MFA on all your online accounts that offer it, especially email, social media and financial accounts. 

  • Recognize & Report Phishing - Be cautious of unsolicited messages asking for personal information. Avoid sharing sensitive information or credentials with unknown sources. Report phishing attempts and delete the message. 

  • Update Software - Ensuring your software is up to date is the best way to make sure you have the latest security patches and updates on your devices. Regularly check for updates if automatic updates are not available.

Your UC and Voice Communications need to be protected too. Need help with your UC or Voice communications security?

Contact TCI today at (703) 321-3030 or GetHelp@tcicomm.com.


TCI… Your Local Experts in Assisted and Senior Living Community Technology Solutions
When families are evaluating senior living facilities for their loved ones, they are looking for amenities, responsive service and care, convenience, and peace of mind.

TCI supports your goal to deliver those benefits with advanced Communication and Networking solutions that better connect your residents and staff.

We bring everything together to make sure your solutions work as one integrated system.

  • HIPAA-compliant Voice Communications Platforms and Service

  • Mobile Communications for Caregivers and Staff

  • Facility and campus-wide Wireless & IT Networking Solutions

  • Monitoring & Call Response

  • Customized Broadcast & Paging Systems that notify everyone who needs a specific type of alert.

  • Integration with Nurse Call Systems

  • E911 Compliance Solutions

  • Video communications that help residents and family stay in touch

We back up our customized Senior Living technology solutions with outstanding support…

  • Remote Monitoring and Managed Service & Support

  • Emergency Service and 24×7 On Call Technicians

TCI is the DC region’s local source for customized Senior Living Community solutions that offer the peace-of-mind caregivers and families deserve and expect.

Contact us today at (703) 321-3030 or GetHelp@tcicomm.com.


6 Tips to improve your Bank’s Online and Omnichannel Customer Experience 
While the new financial experience may involve fewer person-to-person interactions, clients still expect high levels of personalization. 

Financial services Customer Experience (CX) encompasses every customer interaction with an institution on every platform. While this used to primarily happen over a teller counter, the new omnichannel CX includes apps, embedded finance, online systems, digital communications, and contact centers – any way users access their services. The better a customer’s experience at every touchpoint, the more likely they are to trust that company with their finances.

From their initial deposit to their many investment milestones, here are six tips for creating a better experience that your customers will know they can bank on.

1. Build Trust with Digital-first Customers – Digital money management can be daunting for new customers, especially if they are unfamiliar with your brand. Earning client trust can be challenging, but there are ways to make them feel more comfortable using your products. Center your company’s mission and values with consistent messaging and back it up with your services. Clients are concerned about the security of their transactions, so be transparent with your compliance and data privacy policies.

2. Prioritize Self-Service – Currently, most transactions originate digitally, with customers accessing self-service portals or making payments through embedded financial technology. Online transactions like trades or transfers are automated and fast. They generally require little intervention from human agents, making them efficient for the client and cost-effective for the financial institution.

3. Add a Human Touch – In an era where customer interactions are limited, each point of human-to-human contact is valuable. When self-service and AI can’t solve an issue, it’s up to the human agent to step in and provide exceptional customer service. Empower agents with up-to-date information about the client’s history to easily step into the conversation for personalized, empathetic support.

4. Create Connections Between Customers and Employees - Clients will feel more comfortable knowing their money is in the hands of knowledgeable, dependable financial employees, so make sure the transition between self-service and live agent assistance is seamless. Ensuring contact center agents are always available via phone or chat and equipped with top-of-the-line communications solutions leads to faster resolution rates and happier customers. UC solutions like AI-assisted agent support for dynamic real-time responses and work-from-anywhere technology will empower your people to respond professionally and customers will feel confident in their care.

5. Optimize Your Workforce – Human capital is the most valuable – and one of the most expensive – elements of running an organization. Finding the right balance of automated solutions and human expertise can help manage budgetary concerns while improving employee and customer satisfaction. Automated workforce management technology uses analytics to track times of peak demand, creating strategic schedules for flexible, efficient contact center staffing.

6. Collect Valuable Feedback – Today’s digital-first customers quickly tap a thumbs-up or thumbs-down icon, but gathering meaningful feedback is essential in providing high-quality financial experiences. Whether it’s a satisfaction survey at the end of a call or a net promoter score after an online chat, give customers a chance to share their thoughts. Their insight can identify pain points and lead to CX improvements you hadn’t considered.

Improve Your Financial Services CX with TCI

The pivot to online financial services is an opportunity for traditional banks, credit unions, and other institutions to provide new levels of exceptional customer experiences. Contact TCI today at (703) 321-3030 or GetHelp@tcicomm.com.


Supporting DC Metro Leaders in Education, Hospitality and Retail with On-Premises & Hybrid Unified Communications
The on-prem, private hosted, and hybrid Unified Communications (UC) platforms TCI deploys and supports offer unique advantages for education, hospitality, and retail organizations.

A 2023 Metrigy global survey found 64.7% of those in the hospitality industry are on-premises or private-hosted, 56.7% of education, and 50% of retail. These high adoption rates of on-prem and private hosted UC platforms, coupled with the relatively small percentage of those planning to move to UCaaS, highlight significant benefits for the on-premises, private-hosted, and hybrid models for these industries.

4 Reasons Why Education, Hospitality, and Retail stick with On-Prem and Hybrid UC

1. Reliability - The primary reason cited across all three industries for staying with on-premises and private-hosted solutions is their reliability. In the retail space, with large numbers of distributed locations, stores must be able to operate even if there is a network outage. Individual locations must be able to place and receive calls and ensure that systems such as alarms can always function. Hospitality operates under a similar model. A hotel, for example, can’t tolerate downtime for its in-room communications or be unreachable by those looking to make a reservation if there is a network outage or a UCaaS outage. Educational organizations, too, must ensure reliability, especially for higher education institutions spread out across campuses, and support communications modalities, including emergency calling systems.

2. Cost Savings - Nearly 46% overall, including half of retail and hospitality organizations, say that cost savings are the primary reason they stay with on-premises or private-hosted deployment models. On-prem or private-hosted models can often be less expensive and may already be fully depreciated. They also can allow companies, through hybrid solutions, to add additional cloud-based features, such as analytics and application integrations, without making wholesale changes to UC and contact center platforms. And they can preserve existing investments in endpoints and infrastructure such as gateways.

3. Security and Data Privacy - On-premises and private-hosted deployment models allow organizations to control their own data. Educational organizations may use their UC platforms to manage student data, including potentially sensitive information such as grades and health records. Hospitality companies may hold information related to customer location, travel history, and payment preferences. Retail organizations must process payment information per Payment Card Industry (PCI) compliance standards. Organizations may have sensitive competitive information they wish to ensure isn’t shared with service providers or potentially outside their control.

4. Integrations - Education, hospitality, and retail organizations will likely have extensive and unique integrations between business applications and their communications platforms. In our research, the need to integrate file management, project and task management, HR, CRM, and ERP applications into collaboration platforms is common to all three.

Beyond those drivers, there are several industry-specific examples of how On-Prem and Hybrid UC supports unique requirements, including:

Education:

  • Self-service portals allow students to check their account balances and billing information by phone or messaging app bot.

  • Student management platforms integrated with call centers enable students to click to call for support from within a learning management app such as Ellucian Banner or Blackboard.

Hospitality:

  • Guest management platforms enable customers to check account information, order food, movies, or services, or easily reach a concierge through a single click on an in-room phone or via an integrated mobile app.

Retail:

  • Inventory and order management systems allow customers to check product availability or order status by phone or receive text updates.

  • In-store wireless communications platforms for employees allow on-the-go communications and enable mobile staff to take incoming calls from customers seeking assistance.

  • Marketing automation systems send special offers and updates to customers via text.

Education, hospitality, and retail organizations may also integrate security systems into calling and paging platforms to provide automated notifications in an emergency.

In all these cases, on-premises and private-hosted solutions allow education, hospitality, and retail organizations to customize and control their communications environment.

Furthermore, education, hospitality, and retail organizations can use hybrid solutions to add additional features and functionality from the cloud while preserving their existing investments in on-premises and private-hosted platforms.

TCI has decades of industry-specific expertise. Let's talk about leveraging the best technology to help achieve your organizational goals. 

Contact us at (703) 321-3030 or GetHelp@tcicomm.com.
 
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