4 Way You Need To Be Using Personalization In Business
No one wants to be a number. But there's no better way to make those around you feel like one than by applying the same treatment to everyone across the board. Nope, individualization is in and it's no longer a trend but an expectation thanks to companies like Netflix and Amazon. Through companies making suggestions based on past behavior, customers have now become accustomed to this level of service and knowledge of their preferences.
But "you might also like" suggestions aren't the only places you should be using personalization and preferences in your business. Implementing them in the following areas will help you better connect with people and help them self-identify your business as one they want to support.
Communications
I am not a fan of phone calls. I have the luxury of working for myself and organizing my own day. My day is very full with writing and researching. An unplanned call derails me. Your customers may feel the same way. Or they may love calls and hate reading long emails.
Allow your customers to decide how they want to hear from you and on what topics. Do they want emails on discounts and texts on flash sales? Maybe they don't want your newsletter but want coupons. Give them the option to make a selection. Allowing them to choose their favorite kind of communication will increase your open rate because they're receiving it in a format they like and only the information that is valuable to them.
On the other hand, if you just serve up business communications the same way to everyone, you'll annoy many subscribers and they may opt out just because they find it tiresome.
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