December 2020
Four Benefits of Advertising With TEXPERS
As Advisor, Consultant, and Vendor members of TEXPERS, it is essential to get your brand in front of the decision-makers most interested in your services and products. TEXPERS can help you do just that through its advertising program. 

With many pension system trustees and administrators working in a socially distant world amid a pandemic, getting in front of your prospects hasn't been as easy. Now is the time to take full advantage of your association membership to get your message in front of those who are most interested in your services - our public pension system members.

By advertising in our print magazine, digital newsletters, conference programs, and special publications, you gain exclusive access to the trustees and administrators of the 80-plus public pension funds who turn to TEXPERS for education, advocacy, and networking.
Our publications include:

  • TEXPERS Pension Observer, a quarterly printed membership magazine that includes columns, news, and features about TEXPERS' members, the pension industry in Texas, and insight from pension management thought leaders. Click here to see the latest issue. 
  • TEXPERS' Membership Directory is printed once a year and generally distributed during our annual conference and mailed to members who don't attend the conference. 
  • TEXPERS Annual Conference and Summer Educational Forum Programs are printed and distributed during our in-person events.
  • TEXPERS Outlook is our monthly digital newsletter emailed to the entire membership. The newsletter contains links to original articles and curated posts discussing public pension management, current events, the latest research, opinions, and retirement news. 
  • TEXPERS Investment Insights is a bi-monthly digital newsletter containing links to original blog posts written by our subject-matter experts. The newsletter is emailed to the entire membership.
Advertising in our membership publications is a great way to gain new clients, tout your firm's successes, and ensure your brand stays in front of our pension system members all year long.

Here are 4 Benefits of Advertising with TEXPERS:

  1. Targeted Reach. Our system members are interested in what your firm can offer them. Through our print and digital advertisements, you can find the right strategy to place your message in front of the decision-makers.
  2. Brand Recognition and Credibility. Our public pension system members respect our association. As our system members become familiar with your firm in our publications, your trust level is elevated. This recognition is then reinforced when they meet you in person at TEXPERS' in-person conferences or online webinars. 
  3. Word-of-Mouth. Our members like to pass on contacts to their colleagues and industry peers. If they recognize your firm's name, you have a greater chance of a member mentioning it to others. They may share their membership magazine or forward a newsletter with your advertisements to others they think might be interested.
  4. Multiple Niches. TEXPERS allows firms to pick the number of ads and mediums - print, newsletter, programs - that best fits your firm's needs. Plus, you can take advantage of multi-placement discounts.

To save your spot in our upcoming publications, email Allen Jones, TEXPERS' communications manager, at allen@texpers.org or dial 713-622-8018, ext. 114., to speak with him.