1. Highlight one quote from the book
Pick a quote that resonates with you and is relevant to your target audience. For example, I thought "YES!" when I read the following advice for writers in
The McGraw Hill 36-Hour Course: Business Writing and Communication: "...give me the information in the order I can use it."
First I told the readers why they should care about the quote. Then, I shared the quote. Finally, I gave an example of how they could use the quote's advice.
2. Share book author tips
In this case, the first section of my blog post focused on the author's tips without commentary by me because her tips were straightforward.
The second section was my call to action. I asked readers to comment on how they apply the author's advice.
3. Get extra comments from the author
Asking an author for a quote is also a great way to start or deepen a relationship with an author whom you respect.
4. Run a guest post from the author
Publishers are trying to generate publicity for new books, which can benefit your blog. For example, McGraw-Hill, publisher of Meir Statman's
What Investors Really Want
, offered me a
guest post from Professor Statman
. I came up with the topic after reading the book.
If you read a book you like (or see a press release about an upcoming book of interest), consider requesting a guest post from the author. Some authors make a virtual book tour
a series of guest posts, often spread over days, or even a month
on blogs. For example,
Statman's blog tour
ran from Nov. 29 to Dec. 15, 2010.