The Worldly Marketer newsletter  -   May 2017 edition

Five Fantastic (Free)  Resources
That Keep You Informed
as a Global Marketer

To create effective marketing strategies for international audiences, you have to keep up with what's going on in the world. You have to stay informed of global events and trends - be they political, economic, demographic, social, cultural, or technological. It all affects how your target audience will relate to the content you want to share.

Understanding your foreign customers' reality - and then keeping that knowledge in mind as you localize your content - is key to a successful marketing strategy. Plenty of brands have stumbled in their international expansion efforts simply for lack of being better informed. Don't let your brand become one of them. With so many excellent resources out there, many of them free, there's really no excuse.

In no particular order, here are five of my favourite sites for keeping up-to-date with issues that should be of interest to any global-minded marketer:

What are your go-to resources for a more global perspective? I'd love to hear from you! You can reply to this email, or you can write to me via the Verbaccino website.



International & Global Marketing News

Looking for a resource that brings together the latest, most interesting data, news and views on issues related to international and  global marketing?

My  Global Marketing Topics magazine on Flipboard is a curated selection of recent articles from a wide range of reputable sources, and I update it on almost daily basis.

for May 2017

Click here for
the complete
May 2017
Here are some of the important dates coming up this month:

May 1: Labour Day  holiday in many countries around the world

May 2: Yom Ha'atzmaut, a.k.a. Independence Day, in Israel

May 3:  Fiesta de las Cruces  in Spain and Hispanic America

May 4: Youth Day in China

May 5: Children's Day  in Japan and South Korea

May 6:  Đurđevdan  in Slavic tradition

May 7: Mother's Day in certain countries, incl. Portugal & Spain

May 8: Victory in Europe Day

May 9: Victory Day in many former Soviet countries

May 10:  Vesak Day, a.k.a. Buddha's Birthday (Buddhism)

May 11: Laylat al-Bara'at  (Islam)

May 13:  World Fair Trade Day

May 14: Mother's Day  in many (not all!) countries around the world

May 17:  International Day Against Homophophia, Transphobia and Biphobia

May 20:  World Whisky Day

May 22: Victoria Day in most of Canada

May 25: Africa Day  holiday in many African countries

May 25: Feast of the Ascension (Christianity)

May 27: First day of  Ramadan  (Islam)

May 28: Mother's Day in certain countries, incl. Sweden & France

May 29: Memorial Day in the U.S.A.

May 30: Dragon Boat Festival in Chinese culture

Those are just some of the international holidays & observances coming up in March. For the complete calendar, click here.

You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".

Get  more details about any holiday or observance on the calendar  by clicking on the specific entry.

Did I miss any important dates?
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