5 Minutes with the FDOC Final.jpg

Today is November 4. Welcome to another edition of 5 Minutes with the FDOC.

We know you get a lot of emails. That’s why we’re keeping it short.

In the next 5 minutes (give or take a few seconds), we’ll share highlights from the Department, Commission and industry as well as deliver context on what it means for Florida Citrus.

Got any topics you want to see tackled in future editions? Send us an email at news@citrus.myflorida.com.

Today’s newsletter takes about 4 minutes and 42 seconds to read.

1 | 2021-22 Budget Set

The Florida Citrus Commission voted to approve the 2021-22 revised operating budget for the Department of Citrus during its meeting last week.

The main takeaway: Thanks to support from the Florida Legislature, the Department increased its budget by $9.7 million while holding box assessment rates at the same level as 2020-21. The majority of the increase is going toward domestic consumer marketing programs aimed at driving sales of Florida Orange Juice.

Also on the agenda at the October FCC meeting: Dr. Marisa Zansler shared the 2021-22 Florida Citrus Outlook. While production is expected to be lower this season, consumer demand for Florida Citrus remains strong. View the full report here.

2 | Consumers Continue to “Add to Cart”

Ecommerce remains hot. Since July, the Department’s eCommerce and digital marketing campaign have driven nearly $11.9 million in attributed sales of Florida Orange Juice. Check out the latest dashboard here.

According to the latest Nielsen Retail Sales Report, for the 4-week period ending Oct. 9, 2021, average year-over-year sales of total OJ are up by 9.6% compared to 2019. Sales of NFC OJ are up by 16.4% over 2019 and just 0.7% below 2020 values.

3 | Anti-inflammatory Foods: Fleeting Trend or Here to Stay?

You’ve likely seen the headlines.

Popular Foods for Reducing Inflammation after 50. Five Anti-Inflammatory Diets You Should Try. Popular American Foods Making Your Inflammation Worse.

Seemingly overnight, “inflammation” became a buzzword, begging the question – is this a fad or something more?

Health professionals have long recognized inflammation as a source of both good and evil in the body. Inflammation that occurs around a wound, for example, helps the body fight infection and heal. However, chronic inflammation thought to be brought on by stress, pollution, and poor diets may lead to cardiovascular disease, diabetes, cancer, and more.

What role does food play? There’s evidence showing a healthy diet and exercise may help lower chronic inflammation. While there’s no specific formula, health professionals recommend eating less processed food and more fruits and vegetables. 

The good news? Both orange juice and grapefruit can contribute to a healthy diet. In fact, a recently published FDOC-funded research study suggested that drinking 100% orange juice may significantly reduce interleukin-6, a well-established marker of inflammation, in both healthy and high-risk adults. 

The study earned coverage in several media outlets, including stories in Eat This, Not That!, and VeryWell Health, and the Department has more projects in the pipeline to look at this further.

Want to learn more? Read about OJ and Inflammation at FloridaJuice.com.

What’s driving the interest now? A few reasons are likely at play but a lot of it comes down to timing. While inflammation has long been a hot topic in the nutrition science world, clinical studies, which can include looking at the impact of dietary changes on a participant’s health, are typically conducted over several months or years so results take some time to get in front of the eyes of consumers. Today, the amount of research published on inflammation is growing.

Additionally, consumers are increasingly seeking out foods and beverages that support overall health and healthy aging. Reducing inflammation caused by our diets is one area of life we have some control over.

We’ll leave you with this: What can appear to be a sudden rise in a nutrition trend is often, in reality, the result of years of dedicated research. While it may take time for science to make its way to the consumer, it’s critical to maintain a pipeline of research exploring all potential trends.

Our best guess at what’s next? Gut health and the microbiome. Stay tuned.

Florida Department of Citrus | FloridaCitrus.org

Facebook  Twitter  Instagram