Forget Halloween, the holiday in the headlines now is Christmas.
From the Today Show to RetailWire, the pressure is building to start holiday shopping before fall has settled in. With supply chain issues expected to impact inventory, prices, and shipping times, there’s a real risk that holiday gifts may not make it in time otherwise.
Why is this happening? There are numerous issues at play in the buildup of supply chain woes, including the pandemic. A surge in consumer purchasing, labor shortages, and product shortages have stretched supply chains. So much so, that, in some cases, retailers are taking matters into their own hands and renting container ships to transport goods.
What does this mean for OJ? With the price of many items at the grocery store climbing, some shoppers may be taking a second look at what items stay on their list. Keeping OJ top of mind throughout the shopping experience and educating consumers on the health benefits every carton provides will be vital to making sure consumers are willing to pay to keep OJ in their carts.
Keep an eye out for FDOC programs throughout the fall and winter months encouraging consumers to keep wellness in mind as they navigate the change in seasons. With “The Original Wellness Drink” campaign in full force, the FDOC will remind consumers that Florida Orange Juice is the easy, uncomplicated option to support the immune system and overall health.
A combo of eCommerce, social media, influencer partnerships, and earned media will drive sales among those who may not have purchased orange juice lately and remind all shoppers of the health benefits OJ provides.
Follow the progress of the domestic OJ marketing program as we aim to drive more than $30 million in attributed sales of Florida Orange Juice this season. Updated twice a month, the dashboard is available here.