Satisfied customers are loyal customers.
Customer expectations are higher than ever.
Great customer service is the key to building customer loyalty.
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I suspect none of the above statements strike you as controversial... but what if I told you that all of these commonly-held business beliefs are just plain wrong?
That is indeed what I argue in this month's lead story -- and if you're striving to build loyalty with your customers, it's an article you'll definitely want to read.
Founder, Watermark Consulting
Author, From Impressed To Obsessed