Dear Friend,
At the danger of grossly over-simplifying things, I suggest that there are 5 Ps of Sales: Pain, Promise, Proof, Process, and Platform.
Pain: This is the issue, challenge or pain point your prospect is dealing with. A good sales person will uncover it so that his or her solution is relevant.
Promise: This is what you as a product or service provider commit to doing for the prospect. This is your solution.
Proof: This is evidence that you’ve provided this solution to others and it has worked. Normally it involves data or a success metric.
Process: This is the repeatable, sustainable series of steps your sales team will use to consistently identify prospects, uncover their pain, and move them through the sales cycle to become customers.
Platform: This is the sales automation tool or customer relationship management (CRM) database that allows you to track your prospects, their stages in your sales process, your opportunities and your pipeline.
Mentor, BizStarts
