5 Tips for Implementing a Successful Restaurant Loyalty Program
By: Agnes Teh Stubbs
Returning customers are vital to the success of any restaurant. Loyal regulars tend to spend more and generate larger transactions. According to Gartner, 80% of future revenue will come from 20% of your current customers (full content available to clients).
So, how do you keep diners happy and coming back for more? Aside from great food, experience, and customer service, nothing entices a first-time customer to return quite like a restaurant loyalty program that consistently rewards them.
Exactly what attracts repeat customers to sign up and engage with your restaurant loyalty program regularly? To answer that question, we ran a survey of over 200 U.S. consumers to find out.
1. Reward loyalty on each and every visit
We asked customers how likely they are to dine at restaurants that offer loyalty programs over those that don't. Sixty-eight percent of customers say they are "somewhat" or "very likely" to dine at restaurants that offer loyalty programs over those that don't. Of the customers that said ........Continue Reading
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