Taking advantage of a trending topic in the news and using it to your advantage by providing commentary to be included in the conversation. This helps increase brand awareness while positioning you as an expert on the topic.
Leveraging breaking news to position company executives and spokespeople as authorities on the news topic, providing an expert source quickly while the news is still hot.
UVM (Unique Visitors per Month)
The number of real, individual visitors to a website, determined by individual IP addresses of the visitors. A way to measure the popularity of a website, rather than relying on number of site visits, which count one person visiting a site several times.