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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association


Message from Kathy Siefken, Nebraska Grocery Industry Association
The NGIA Annual Conference was held on June 11 and 12 at Tiburon Golf Club in Omaha. Comments received following the conference included:
  • "Had I known how good this speaker is, I would have brought more of my people."
  • "Great Speakers! This was one of the best events I've attended recently!"

We've scheduled the 2014 Annual Conference at Henry Doorly Zoo on June 24, with golf on June 25. We've lined up some great speakers on topics that are relevant to all businesses.

Please mark your calendar and plan to attend!

On another matter, CommonGround farm women are hosting a picnic on Thursday, July 11, in Omaha. The event includes a lively conversation about food, how it is raised and where it comes from. CommonGround is a great organization which is helping consumers make wise food choices. This event will allow our members to ask questions about farming and food production from the women who work hard to put food on our tables every day.

Reservations are required and must be submitted via e-mail by end of day TODAY, Wednesday, July 10.

Click here to send your reservation.


Kathy Siefken
Executive Director

Nebraska Grocery Industry Association

Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Navigating the New Food Movement:
Beware Trying to Hook Shoppers
with Seven 'Imposter' Health Foods

As your shoppers race toward health consciousness, here's a warning from one university nutritionist: Beware of these seven formerly healthy foods that have now been hijacked by other ingredients that may increase their fat, sodium, sugar and empty calorie content to the point they become "imposter" foods, poised to disappoint those health-conscious eaters should they discover the truth.

Foresight on Food Politics:
What's So Wrong with Wayne?

What exactly is it about this man and his $167-million animal-rights organization that so enrages members of Nebraska's animal agriculture business? Wayne Pacelle's return to Nebraska offering a kinder, gentler Humane Society of the United States three years after the governor promised to kick him out is all about "working together," he promises. He's on the side of farmers, he's only out to protect animals, and he's here to win you over. What could be wrong with that


Translating Food Technology:
We Interrupt Regular Programming
for an Important Food-News Clarification

Farmer Goes to Market regularly tracks food-news reports in the digital and social media outlets shoppers have come to rely upon for evaluating their food choices. Our latest alert takes a critical  look at the current Facebook food scare about the hazard of poisoning by chlorine related to eating baby carrots. Click here for some clarification


Competitive Commodity Insight:
It's a Small Agricultural World, After All

Today, it's all about the exports

With politicians here arguing over the legality of a Chinese company buying Nebraska pork farms--even as Nebraska farmers travel overseas to promote global trade--it's small wonder America seems schizoprenic over the subject of international farm trade. The reality, according to a recent USDA report which you can read about here, is that U.S. farmers today are producing relatively less and less for domestic retailers and more and more to please the palates of overseas consumers.

Meet your Farmers...
A Strong Global Market Benefits All,
Explains this Randolph Soybean Farmer

Randolph soybean farmer Mike Korth Mike Korth, a soybean farmer from Randolph, Nebraska, sits down to talk about the importance of exports to the soybean industry. Nebraska farmers have a logistical advantage when shipping their soybeans to Mexico, Asia and the Pacific Rim due to their western location. Nebraska soybeans are shipped all over the world to help feed a growing population at home and abroad and create a positive trade balance for the US.

On the Lighter Side:
Celebrate Keeping your Fingers and Toes
with this Classic Fireworks Fright 


Never mix live TV and fireworks  

To celebrate another successful Fourth of July, we reach into the classics fault for this 1996 video moment involving a live weathercast and some helpful kids who offered to set off their last fireworks for a little background "color." Things didn't quite go as planned.  

Click here for more details on today's Food Morality Movement