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Help realtor.com amplify our advocacy for buyer’s agency.
Message from Realtor.com CEO Damian Eales
As you well know there is a problem facing our industry today. We know home buyers may be questioning the value of having a buyer’s agent represent them.
We believe—wholeheartedly—that this could leave future buyers at risk during probably the biggest financial decision of their lives.
To focus on the issue, I’m excited to announce a few things we’re doing at Realtor.com:
First, in an opinion piece to The Wall Street Journal just published, I shared my thoughts on the pitfalls buyers face everywhere as well as the unique benefits that the American model delivers.
Secondly, yesterday, we kicked off a campaign advocating for buyer representation with consumers, unpacking the expertise and experience buyer’s agents bring—to make a point.
Just the start of a national multi-tier, multi-channel effort to reach folks everywhere.
We’re asking you to do two things:
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Share social posts to your network; LinkedIn, Facebook, Instagram
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Send us your logo by filling out this form and we’ll send you back a co-branded mini campaign kit. So together, we can amplify our advocacy for buyer’s agency.
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It’ll include print ads, a PowerPoint slide, static images, and shareable social assets—available in the upcoming days to the first 1,000 responses (reach out directly to buyercampaign@realtor.com with questions).
This is a pivotal moment in our industry. With your help, we’ll make sure every American understands the value a buyer’s agent brings.
Thank you for your continued partnership and support.
Best,
Damian Eales
CEO Realtor.com
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