7 Steps to Promote Your House Call Practice through the Media | |
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One way to drive your home-based primary care practice’s growth is to promote it through the media. But for house call practices that don’t have a dedicated marketing or public relations person or team, this can be a challenge.
“One of the things that tends to get bumped down on a practice’s ‘To Do’ list is promoting themselves through marketing and with the media,” said James Warda, Vice President of External Affairs and Business Development at the Home Centered Care Institute (HCCI). “They're obviously focused on important things like providing patient care and remaining sustainable. That’s why we emphasize that there can be great ROI in these activities.”
To illustrate the power of doing so, he references the recent Chicago Sun-Times article about two of the Champions in HCCI’s Illinois House Call Project.
Warda, who oversees marketing and media relations for HCCI and also has written for the Chicago Tribune and Pioneer Press, will tackle this subject in his presentation, Driving Practice Growth through Marketing and Media Relations, at the American Academy of Home Care Medicine’s 2022 Annual Meeting in Orlando on Saturday, Oct. 29, at 9:10am ET, and also at a complimentary HCCIntelligence™ webinar on Wednesday, Dec. 7, at 4pm CT (see below).
Click here to read Warda’s seven steps for “pitching” your practice to reporters and others.
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Bring a Colleague and Save $100 on
In-Person House Call Workshops in
San Diego, Dallas
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HCCI will travel to San Diego and Dallas to offer two popular workshops. The highly interactive Essential Elements of Home-Based Primary Care™ workshop takes place Nov. 10-11 in San Diego and will target HBPC newcomers and those looking to enhance their knowledge in both clinical care for homebound patients and house call operations. Set for Dec. 1-2 in Dallas, the Advanced Applications of Home-Based Primary Care™ workshop will address the topics providers and practice staff need to know to expand their HBPC skills and succeed in value-based care. This includes hands-on training in common HBPC procedures, including Point-of-Care Ultrasound (POCUS).
These live workshops will be the last of the year, so reserve your spot now before they fill up. Register for Essential Elements of HBPC™ here and Advanced Applications of HBPC™ here.
SPECIAL OFFER: Bring a colleague, and you can both save $100 on your registration! Just email education@HCCInstitute.org to request your special promo code for registering with a colleague.
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Essential Elements of HBPC™ Workshop – Faculty Spotlight | |
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Ina Li, MD
Director of Advanced Primary and Continuing Care, ChristianaCare®
How did you get involved with house calls?
After my residency training, I completed a geriatric and clinical-research fellowship which sparked an interest in home-based care. Then in 2006, I joined ChristianaCare to head up their geriatrics practice and home care program. At the time, there was one other provider doing house calls. Now we have 13 providers serving 900+ medically complex homebound patients.
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HCCI Holds Special Illinois House Call Project Workshop | |
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HCCI recently held a workshop in Schaumburg, IL, for participants of its Illinois House Call Project, a three-year program with an aim to train Home-Centered Care Champions from 18 medical practices to collectively enroll and provide home-based primary care (HBPC) to 3,000 new homebound or home-limited individuals by 2024. At the workshop, HCCI conducted video interviews with many of the Champions, focusing on why they wanted to be part of the project and more. See the videos below:
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HCCI Hosts Custom Workshop for NPHI Members | |
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In collaboration with the National Partnership for Healthcare and Hospice Innovation (NPHI), HCCI recently hosted an exclusive two-day virtual workshop for learners representing NPHI member practices from across the country. This unique partnership aims to help NPHI members create sustainable, innovative house call programs that enhance the patient experience, improve health outcomes, and reduce costs.
“As hospice, palliative, and advanced illness care providers, NPHI members are experts at providing care in the home,” said Sarah Sharp, Manager, Center for Education and Vendor Relations at NPHI. “We are excited to continue our work with the specialists at HCCI to bring NPHI members the opportunity to learn about home-based primary care delivery. Whether beginning a practice or expanding current offerings, HCCI’s Workshops provide a collaborative, engaging learning environment from which attendees take away actionable steps and tools.”
HCCI works with practices, health systems, and professional organizations across the country to transform healthcare for homebound patients and enhance both the efficiency and sustainability of the house call programs serving them. HCCI can customize training solutions and resources for a wide range of home-based medical care professionals, as demonstrated in this collaboration with NPHI. For more information, contact help@HCCInstitute.org.
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On-Demand Courses Explore Home-Based Primary Care and Palliative Care | |
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While World Hospice & Palliative Care Day was October 8, you can mark it now by taking HCCI’s on-demand palliative care courses. Geared toward administrators and program leaders, the 15-minute course “The Intersection of Home-Based Primary Care and Palliative Care” shares strategies for bringing together HBPC and palliative care to meet the growing needs of home-limited patients. It is designated for 0.25 AMA PRA Category 1 Credits™. Register for it here.
The 30-minute “Palliative Care for Home-Based Primary Care Providers” will help HBPC providers direct discussions about patients’ values, preferences, and goals of care; manage their pain, stress, and other physical and psychosocial symptoms; provide caregiver support; and facilitate advance care planning conversations. The provider-focused course is designated for 0.50 AMA PRA Category 1 Credit(s)™, and you can sign up for it here.
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Free Upcoming HCCIntelligence™ Webinars | |
The Art of Attracting, Recruiting, and Onboarding the Right Talent for Your Practice | |
Wednesday, October 19, 2022, 4pm – 5pm CT | |
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Objectives:
- Describe how to use branding and communication to establish your practice as an employer of choice.
- Identify tools and resources that attract the right talent for your practice.
- Discuss the importance of documenting and implementing an effective onboarding process.
Presenters:
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Save the Date: Driving Practice Growth through Marketing, Media Relations, and Your Community | |
Wednesday, December 7, 2022, 4pm – 5pm CT | |
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Save the date for Wednesday, Dec. 7, at 4pm CT for a complimentary HCCIntelligence™ webinar, Driving Practice Growth through Marketing, Media Relations, and Your Community. Led by James Warda, Vice President of External Affairs and Business Development at HCCI, the live, hourlong session will teach you how to tell the “story” of your practice and what sets it apart, and create a comprehensive outreach strategy to promote your home-based primary care practice through media, marketing, and the community. It also will demonstrate how providers can collaborate with colleagues to drive the growth of house calls and their practices.
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HCCIntelligence™ Resource Center | |
We at HCCI are here to help in a variety of ways.
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The Center to Advance Palliative Care (CAPC)™ will host a free webinar, Key Findings and Opportunities from CAPC’s National Scan on Improving Care for Black Patients, on Thursday, October 27, 2:30-3:30pm ET. Panelists will share insights from CAPC’s Project Equity initiative. For details on the webinar and to register, click here.
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Help Make More House Calls Possible | |
HCCI relies on the support of individuals, corporations, and foundations to sustain our programs. Would you like to join our generous partners below in helping us ensure those in need of house calls get them? If so, please click here to make an individual donation. For organization-level opportunities, please contact James Warda, Vice President of External Affairs and Business Development. | |
This email is an advertisement for the Home Centered Care Institute (HCCI). HCCI is passionately committed to its vision of
transforming our nation’s healthcare system by creating universal access to best practice house calls programs,
to ensure that medically complex patients have access to high-quality care in their homes.
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Home Centered Care Institute
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