7 rules to help you market your new listings for FREE

Greetings Snap2Close Customers,

Let us first say Happy New Year to you. We hope that 2022 will be your best year yet!!

To help you succeed in that goal, this newsletter is focused on helping you to be more successful by providing you with these 7 easy and FREE steps that you can immediately implement.

Rule 1: Change your primary photo every day.

Change your “Primary Photo” on ARMLS every day or so to capture more views on Realtor.com, Zillow, Trulia, Redfin, etc. When homebuyers see a new cover photo then they are more likely to click on the listing again.

Rule 2: Use your FREE Property Websites

Snap2Close provides you with an unbranded and branded property website for every photoshoot. Be sure to copy the website link for the unbranded property website as a virtual tour link on ARMLS.

According to Realtor.com, listings with a virtual tour link receive 87% more views than listings without one.

Be sure to log in to your account with Realtor.com and paste your BRANDED property website as your virtual tour link. You will get LOTS of branding by doing this and increase the opportunity to pick up new clients. Note: A BRANDED property website shows your name, brokerage, your telephone number, and an email form to contact you.

Rule 3: Use your QR Code

Snap2Close provides you with a free Flyer Generator with six templates. They are easy to use, free and very productive to leave at your listings. A part of these flyers is a QR Code box. If you capture this with your cell phone camera then the viewer is taken to your BRANDED property website.

If for some reason you use a different brochure service, be sure to send them a copy of your listing’s QR Code so they can include it on the brochures.

Another trick here is to spend a few dollars and have a sign hanger made with the QR Code.

If you use brochure boxes then you might want to copy the QR Code from your flyer generator forms and increase its size to hang inside the box. It is a cheap way to increase your marketing.

Rule 4: Post Your BRANDED Property Website on Social Media

At an absolute minimum, you should post your BRANDED property website on Facebook, LinkedIn, and Instagram. This can be done by simply copying the code for your site from the email we sent you or from your Snap2Close Client Center.

Also, inside your property website, there is another link that you can click to post to those sites. The image below is how it would look when you post to Facebook.

Rule 5. Facebook ‘single property’ business page

For well over a decade, single-property websites that use the property address as the URL (123ElmStreetMyTown.com) have been a powerful way to market your listings. In a flat or slowing market, this is certainly worth the expense.

Note: Snap2Close will create this property website link for you for $25. It is also automatically included in our Platinum Package.

You can use the same strategy using Facebook business pages at zero cost. For each of your listings, create a FB business page that uses the property address as the name of the business page.

Be sure to include the address, the city, and the ZIP code, since these are primary search terms used by consumers when they are looking for a home. Populate your page with:

All the information from your business page for the market area.

Photos and videos of the property.
Floor Plans
3D virtual tours.

All of this information is sent to you when we deliver your visual media.

Rule 6. Facebook Marketplace

One of the best places to market your listings at no charge is Facebook Marketplace. This site functions like most property search sites, including Craigslist, which is another place you can market your listings at no charge.

Unlike Craigslist, which moves properties to the top based on the date they were posted and is often riddled with other issues such as fake ads, you can only post to Facebook Marketplace from your Facebook Newsfeed. Facebook Marketplace accepts properties both for sale and for rent.

7. Oodle Marketplace

You may have never heard of Oodle, but it is one of the best places to post your listings at no charge. Oodle is currently the largest classifieds aggregator, posting listings from sites such as eBay, ForRent.com, as well as listings from local newspapers and websites.

According to Wikipedia, Oodle also powers other companies’ classified websites including The Sun, The Washington Post Express, the New York Post, AOL, Lycos, as well as nontraditional classified hosting sites like Walmart. Oodle also powered Facebook Marketplace for a number of years.

We would like to close this January newsletter with some statistics about Snap2Close.

Last year our residential real estate photography captured photos, floor plans, interactive floor plans, 3D tours, and videos of over 2 million sq ft of interior living spaces. That is a lot of homes.

Also, we captured more than 336,000 HDR images and delivered more than 48,000 photos to our clients. Based upon collected statistics, we know that our visual media was viewed more than 650,000 times on MLS websites (AMLS, Realtor.com, Zillow, Trulia, Redfin, etc.) We feel like that is an amazing number.

As we move into 2022, we look forward to helping you become more successful.

Charlie, Sharon, Bill, Kaitlin, Seth and Harald