Prospect and PublicAffairsAsia explored compensation, talent, and industry trends and attitudes among communications and corporate affairs professionals across Asia Pacific. This first report of the four-report series focuses on the impact of COVID-19.

Telephone interviews and online surveys were conducted with more than 100 practitioners in both agencies and in-house roles.

Key findings include:

  • 56% of respondents are more concerned about their job and career as a result of the COVID-19 pandemic.
  • Respondents predicted that a "freeze on salary increases" was the most likely outcome of COVID-19, followed by "reduced budgets" and "scaling back agency and consultancy spend."
  • When asked how effectively their firms had engaged during the crisis, practitioners ranked both internal and external communications at 7.7 out of 10.
  • Those working in agencies ranked their organizations slightly higher, highlighting the fact that they routinely advise clients on crisis management issues.

Read more to see how the COVID-19 crisis has impacted compensation, talent, and industry trends across Asia Pacific.