Did you request a protected ZIP?
Last year I announced that 72SOLD agents would be given the opportunity to have their own exclusive, protected area in 2023. If you attended our Team Calls this week you were first to learn the time is now.
Advantages of having your own 72SOLD-exclusive ZIP area:
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Exclusive right to direct market the 72SOLD program to homes, including expired sellers and FSBOs, in your protected area.
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A personal 72SOLD QR code to leverage our national website and Q&A conversion funnel to improve ROI on DIY marketing in your ZIP.
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Receive all 72SOLD TV referrals in your ZIP without paying $1500 per "seat" or being in a referral zone rotation with other agents.
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Training on how to build a salable 72SOLD business that has significant asset value should you move or retire.
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Access to a 7-day-a-week VIP phone number for immediate, personal help with your questions and needs.
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Invitations to private masterminds, roundtables, and retreats to learn and develop strategy with 72SOLD leadership.
SALABLE BUSINESS
This exclusive area ZIP model gives you the ability to build a scalable, salable business supported by the best program, training, and marketing in the real estate industry. An opportunity like this has never been made available to real estate agents.
AFFORDABLE COST
The cost of protected ZIP areas will be affordable, with most ZIPs priced from $350 to $1500 a month. The few exceptions are ZIPs with lots of high priced luxury homes because the commission potential is so high. ZIP pricing will be announced market by market over the next few weeks.
NO COMMITMENT NOW
If you request a ZIP now, and we grant it, you are not committing to take it until you know the monthly cost. Once we let you know, you can decide to move forward or not.
THE FEE IS FOR TV
Your monthly protected area fee is really not a fee, it's a TV ad fund contribution! We will use it each month to run TV ads in your market to drive business to you, build 72SOLD brand recognition, and increase the salable value of your protected ZIP.
3 MONTH IMPLEMENTATION
We will implement this protected area model market by market throughout July, August and September. As we do, the $1500 "seat" rotation program will go away.
JUNE AD FUND CONTRIBUTORS FIRST
Ad fund contributors for June will be granted protected ZIP(s) first. If you contribute for June, but for any reason decide not to contribute for July, you will still retain your protected ZIP(s).
HOW TO APPLY
If you missed the Team Call announcement this week, you can apply for a protected ZIP by emailing [email protected] with your #1 preferred ZIP choice.
If you have the time and money to take on more than one ZIP, indicate additional preferred ZIPs as "secondary choices".
We are swamped with ZIP request emails, so you may not receive a reply for a few days. Don't be concerned. We will not miss your email.
IMMEDIATE ZIP ASSIGNMENT
We know many of you well because you regularly attend Team Calls, have been consistent ad fund contributors, and have 72SOLD coaches you work with. You will likely receive an email confirmation of your ZIP choice(s) without an interview.
ZIP ASSIGNMENT BY INTERVIEW
If we don't know you well that isn't a problem, we just want to make sure this program is right for you and us. Therefore, the 72SOLD coach for your region will call you to chat.
We are committing 72SOLD's future to a small group of agents, so we intend to be careful with our choices.
QUESTIONS?
If you have questions on this protected ZIP model, I will stay on after every Team Call this week to answer them.
Please only email support ([email protected]) with your ZIP choice(s). They are swamped!
LEARN FROM TERESA
Learn how Teresa cultivated a thriving real estate business in a ZIP. It's in the "Team Call Highlight" video further down in this update.
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