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Zinger - A striking remark. Think of Zingers as attention-grabbing sentences that open the door to prospects seeing things your way.

National Training Director, Randy Cooney, is championing the development of Zingers in 72SOLD talk tracks.

"DISCOUNTER" ZINGER

When sellers ask if you will discount your commission, your Zinger reply might be... 

“If I could show you how paying me a little more would enable you to walk away with a lot more, you would want to do it, wouldn’t you?” 

"REALTOR FRIEND" ZINGER

A Zinger developed by 72SOLD Agent Trish Simpson enabled her to take a listing away from the sellers' long-time Realtor friend…

• Date me for 8 days. If I don’t bring you an offer you like, break up with me, go back to her, and I promise I won’t be a crazy X; no harm, no foul.”

"CAPTIVATING MOMENT" ZINGER

Two Zingers developed by 72SOLD Agent Jeff Duncan are snagging him listing after listing...

• Can you describe a “captivating moment" you've had in your home, a special experience I can describe to buyers that reinforces the desirability of this property?"

Zinger #2 comes after sellers describe their captivating moment to Jeff...

• “That was beautiful. May I use your words in my ad copy?”  

When sellers answer "yes" they impliedly agree to list with Jeff... 

"MAY I EXPLAIN?" ZINGERS

• "There is one mistake agents make that costs sellers thousands in lost sale price. May I explain what it is?"

• "You see yourself as a seller, but when evaluating an offer you are really a buyer. May I explain why?"

• "You should be thrilled that we don't buy homes. May I explain why?"

"CREATIVITY" ZINGERS

• "Your home has a great story to tell, and I would be honored to be chosen as the storyteller." - 72SOLD Agent Steve Russell

• "While it is no longer the sellers' market of 2021, our program can create that same sellers' market for you." - 72SOLD Agent Stephanie Strobel

• "My job is to emotionally detach you from the price of your home and emotionally attach a buyer to the value of your home." - 72SOLD Agent Trish Simpson

"WARREN BUFFET" ZINGER

• "You'd pay Warren Buffet more to manage your money, right? That's an example of how paying more gets you more. I'm another example."

By the way, I have a few fun Zingers I've used over the years in my training. If you've been with me for awhile, these might look familiar…

• "Traditional agents and diapers should be changed immediately."

• "When I want to be funny I talk about the MLS."

-Greg

Trish Simpson

On our April 24th Team Call, Trish shared a.story about a seller who had a friend in the business, and how she won the listing with her "Date me for 8 days" Zinger.

We now have a sixth study!

Sarah Perkins of Navi Title has completed a sixth consecutive study of home sellers who used the 72SOLD Program compared to those selling traditionally. The results are in for Q1 2023 and we are proud to be delivering sellers 9.1% higher prices that other homes sold in their local MLS, the same as in Q4 of 2022!

Get the specifics on Monday's Team Call and download these graphics from your 72National.com Member Portal in the Agent Marketing Materials under Affiliate Logos.

Check out the new "brief and brilliant" seller presentation slide deck…

You now have two 72SOLD Seller Presentation Slide Decks. Our standard "10-Step" presentation deck takes sellers through all 10 steps of our program. This new, shorter deck highlights the most compelling takeaways and is perfect for Zoom presentations. Download this PDF or PowerPoint presentation from your 72National.com Member Portal under Agent Marketing Materials.

Congratulations to our friends at NBC 12News!

Greg was asked by NBC 12News to film a commercial to be aired congratulating the station on 70 years of broadcast success. This will be aired frequently in the weeks ahead, compliments of 12News.

New "Fantasy" Commercial

Check out our newest 72SOLD TV commercial with a fantasy spin. In this fun rhyming version of our 72SOLD story, we take viewers on a journey of what was, what is, and what can be when they choose our non-traditional way of selling their home!

Use these national graphs and stats on your listing appointments to convince sellers to price their homes right and sell in 8 days or less to maximize the price.

We update these every Friday (thank you Sarah Perkins).

Click the image below to download the PowerPoint version or you can get the PDF version by clicking here.

Hear from a recent 72SOLD home seller who recently sold his home for more using our program...how could it be this easy?