*Spoiler alert* Consumers ranked the Whole Grain Stamp as one of the most useful packaging labels, second only to the Nutrition Facts Panel, and an overwhelming majority - 85% - told us they trust the Stamp!

Our survey report is chock full of key insights about:

• how often consumers choose whole grains
• the reasons they choose whole grains (or not)
• consumers' familiarity with different types of grains
• and which types of food are most often consumed in whole grain form