Digital LA - Entertainment / Consumer Marketing Strategy.  Speakers from Activision, Live Nation, Maker Studios, StyleHaul, Moviepilot and Michelle Phan company shared how social media helps meet overall corporate marketing objectives at our panel at the new Regus Playa Vista.  Speakers said social is integrated thruout consumer marketing.  For example, Activision looks at the social followings of potential celebs and influencers to cast it its viral live-action video game trailers for Call of Duty franchise games.  Live Nation helps bands with their social media strategies.  When StyleHaul works with brands on marketing deals, social activation plays a huge role in the campaigns. Michelle Phan's company integrates social every day by connecting with what fans are feeling, and topics of the day. 

HIGHLIGHTS
- Marketing strategy at both large companies and startups includes social media at increasingly higher levels. At large companies, marketing VPs are becoming more hands-on with social. At startups, the CEO can push social initiatives, said Tobias Bauckhage, of Moviepilot, who can rally his startup team around social.

- Large companies increasing look at the social media followings of their marketing partners and talent. Activision, which famously casts actors like Megan Fox and Sam Worthington in its live-action trailers for its Call of Duty games, looks at social media followings of celebrities, athletes, and YouTuber influencers as a factor in selecting partners. Influencers with high social followings are sent copies of new video games, and many automatically post pics on Twitter and Instagram saying "just got the new game" which their fans like and share.

- Companies that work with or manage talent can help with their social media. Live Nation works with hundreds of artists, most of whom have their own sites and social media accounts, to help on coordinate social strategies for concerts and tours, said Tim Carr, Live Nation Director of Social Media. Maker Studios helps its YouTubers with tools for social media performance tracking, and strategies for campaigns like events. StyleHaul works with its beauty bloggers on social strategies for NY Fashion Week, Emmys, client campaigns, and other events.

- While entertainment and consumer brands specialize in using social media to drive certain business objectives, they can each learn tools from other industries to help growth in new areas:
- Movies specialize in using social media to create initial awareness of a film release six-months to a year plus in advance, then build strong social buzz two weeks before a film release with sweeps, countdowns, and more to drive a large opening weekend. For franchises, movies are starting to adopt sustaining social strategies to keep fans engaged between releases 

- Games also use social media to create buzz around release, but include post-release social strategies because the game is still on shelves or available for download for months. 

- Music: Bands are especially good at maintaining ongoing relationships with their fans thruout via daily or weekly social media posts about their lives. Some are starting to learn tools movies use to create more excitement about their concert tour dates.  

- YouTube stars are masters at being socially connected to their fans daily thru Twitter, Instagram, etc. and daily to weekly for posting YouTube videos and getting comments. Wendy Wong said that Michelle Phan connects with her fans via daily/weekly YouTube videos, adding that as her fan base matures, she matures with it, creating some new videos like beauty tips for the workplace, while still creating new how-to videos for new younger fans.

- Ensure your social strategy, message, and voice is consistent cross platform.

- Tracking Social Media ROI. Sites can also social-share links with embedded tracking codes, or ask the consumer to enter discount codes, which both help track social media ROI. Since Live Nation owns Ticketmaster, they are uniquely able to track results of a social media buy-ticket links to actual tickets purchased. For example, analysis can track how much revenue ticket sales came from a particular tweet or Facebook post.

THANKS to Regus Playa Vista for hosting us. Thanks to our awesome speakers!

- Mike Pelletier, Activision, Senior Marketing Manager for Call of Duty titles. Oversees consumer marketing for Call of Duty, the largest entertainment brand in the world. Responsible for branding, strategic development and agency management of all consumer facing materials including TV ads, digital, and trailers. Advanced Warfare and previously Black Ops II, Call of Duty Online (China),Call of Duty Elite and Black Ops.

- Tim Carr, Live Nation Entertainment, Director of Social Media - Concerts Division. Tim manages a team overseeing national brand channels and large-scale campaigns across multiple platforms for major touring acts like Maroon 5, Coldplay, P!NK, DMB, Madonna, NIN, Rihanna, U2, Black Sabbath, and festivals such as JAY-Z's Budweiser Made in America Festival, which debuted last month in downtown LA. @LiveNation @TimCarrLA

- Wendy Wong, Michelle Phan, Director of Operations. Worked on digital strategy with beauty guru Michelle Phan, who recently signed with Endemol BEYOND. Over the past four years, Wendy helped build and utilize Michelle's combined 10M+ social network audience to develop a range of brands, including: cosmetics line under L'Oreal; a beauty social networking site, a MCN network partnered with Endemol; upcoming Random House book, as well as other upcoming ventures. Wendy work in all areas of the business including social media strategies, brand partnership, financial management, PR, art and video productions, developing partnership with non-profit organizations, bookings, etc.

- Tobias Bauckhage, Moviepilot, Co-Founder. Moviepilot's LA office builds a social media community of 27M movie Facebook fans with a web reach of 50M views per month via Moviepilot.com. Tobias also works with multiple movie studios including 20th Century Fox, Sony, A24, and Focus Features on social media campaigns, developing strategy and executing buys via Facebook and Twitter. @moviepilot

- Shirley Yang, StyleHaul, Director Social Strategy and Product. StyleHaul is the leading beauty & fashion multi channel network with over 45,000 channels on YouTube in 61 countries and a combined social reach of 174MM+. Shirley heads up social media strategies for both content publishing and revenue products where she designs social campaigns leveraging the power of YouTube stars. Recent campaigns include Destination Beauty launch with L'OREAL Paris at the Emmys, Web Therapy original series starring Lisa Kudrow to be aired on ShowTime with a launch on StyleHaul YouTube channel first. @stylehaul   

- Darius Nothaft, Maker Studios, VP of Network 

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Digital LA - Startups Go Social. Silicon Beach startups shared how they use social media to increase awareness, build their brands, measure results and optimize, and engage their communities at the Regus Santa Monica. Thanks startups including Loot Crate (subscription pop culture swag in a monthly box, Laurel & Wolf (crowdsource interior design), Famous Birthdays (birthday listings), The Dirt (paleo skin care e-commerce site) and The Crypt (short-video horror app).  Complete write up to follow. 

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Digital LA - Social Media for Social Good  

Tell your story, and communicate via the appropriate social media platforms are key for social good startups, said speakers at our Digitla LA - Social Media for Social Good panel for Social Media Week LA. Our peakers represented six Silicon Beach startup businesses that focus on social good, while also making revenue, at our panel at Regus Santa Monica. PICS. 

Highlights:

- ALL ABOUT THE STORY. Understand the story of your startup, or the people you help, and what resonates with audiences. Rather than just tell people to "Donate now", they must understand the story of who you are, or your audience. For example: Startup UCLA accelerator Enrou is a clothing and accessory e-commerce shopping site with items made by social good organization or local artisans and handicrafts makers from LA to Africa. Enrou is focusing on telling the stories of say, the village jewelry maker who makes jewelry out of bomb fragments, via photos, and in the future, even letting customers communicate with them, said Enrou CEO Ann Wang.

As you tell partners' stories, make sure you do so with their consent, so its not exploitive. The Giving Keys, which employs the homeless in LA to make inspirational keys and jewelry that you buy and pass on, is careful to highlight only the homeless who are eager to tell their story, said Brit Moore, Managing Director of the Giving Keys. 

- PICK the SOCIAL TOOL to match your story telling and your audience / cause. Make sure you are telling a compelling story across the right social media, said Jasmine Youssefzadeh, founder of filmanthropos, an agency that specializes in storytelling. 
- Facebook is one of the top tools for social good startups, for posting photos, videos, and enough text to tell a story, with links to click for more info / donate/ etc.
- Twitter is good for reminders and links, but it's difficult to tell a story in 140 characters. Twitter click-to-donate rates aren't as high as other social media

 

- Instagram helps tell your story via photos, but doesn't have links for action (unless you include your URL as your location). 
- Snapchat, Vine, Pinterest, and Google+ aren't often used for social good campaigns as they are too short to tell a good story.

- ALIGN WITH CELEBS and influencers. Several of the startups partner with influencers via founders' entertainment connections, a benefit of being in LA. Klickly founder actress Cooper Harris leverage her entertainment connections to reach celebs like Maroon 5 and Justin Timberlake to integrate Klickly's one-click-to-donate tools into their social good campaigns. Omaze routinely partners with celebs like JJ Abrams to provide donate-for-access campaigns that are extremely popular and go viral among celeb fan bases. 


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Streamys Recap

Streamys recognizes top digital content creators The fourth annual Streamys awards recognized top digital content creators with a fun awards show including top YouTubers and Vine stars as presenters and winners, at the Beverly Hilton in Beverly Hills on Sunday.  See our PICS. 

Online comedians Hannah 

After an amazing Streamys awards show at the Beverly Hilton, several Streamys winners, nominees, presenters, performers, sponsors, and friends continued celebrating at our Digital LA - Streamys after-party at a private house in Beverly Hills. See pics: http://tinyurl.com/dlastrafter

Attendees from multiple multichannel networks, indie projects, and others in online video enjoyed dancing, playing ping pong and making s'mores til late in the evening. Different areas of the house were themed to different Streamys awards categories: Food in the kitchen, Dance for the TV room, Beauty for the Master Bathroom, and Sports for ping-pong in the game room.

Program Highlights

- Chet Pipkin, Belkin founder shared great tips on leadership in starting a company, and building Belkin, which has been in LA for 30 years on routers and more, perhaps the original silicon of Silicon Beach. RT @leahapolk: Be authentic and genuine...and get ready to work your a** off. Advice from @Belkin's @chetpipkin to future entrepreneurs 

- Frank Addante, Rubicon Project CEO, discussed founding Rubicon and building the business to its recent IPO. Frank gave advice on fundraising, saying ""If you don't like the valuation, take little. If you like it, take as much as you can."

- Dr. Patrick Soon-Shiong showed his new machine vision iPhone app the Looktel Recognizer that lets blind people use their phone to read labels, and a augmented reality app that lets you play basketball with a code on a shoe

- Building a Business panel gave useful tips, featuring speakers: Dan Brian, EVP Media from Demand Media; Russ Reeder, President of Media Temple, Chirag Shah of Cornerstone OnDemand, and Robyn Ward of UTA, moderated by David Carter, Amplify LA partner. Russ Reeder of Media Temple said, "Companies are bought, not sold. If you're building to sell, it's probably not going to work out."

- LA City and Silicon Beach: Peter Marx LA City's Chief Innovation Technology Officer and city officials Michelle Garakian, and 11th District Councilmember Mike Bonin, and Jennifer Taylor from City of Santa Monica, talked about how LA city, Santa Monica, and the tech community can increase communication.  Peter Marx describe initiatives including Eric Garcetti's inaugural #techLA conference, which featured civic and transportation panels and a hackathon at LA City Town downtown on May 31. 

- VCs Investing in Silicon Beach featured VCs and investors describing what sectors and what they are looking for, and types of investments they are making in Silicon Beach companies.  Speakers included Eva Ho of Susa Ventures, Matt McCall of Pritzker Group, David Travers of Rustic Canyon, Gerard Casale of TYLT Lab, organized and moderated by Mark Landry of Dynamic Synergy. 

- Digital Content Fest featured top MCNs and content companies including Fullscreen, Machinma, MiTu Network, Awesomeness TV, YouTube Nation, and more.  Then content creators including Taryn Southern, Fouseytube,and What's Trending's Shira Lazar and discussed how they create contend, work with brands, and build and grow their audiences on and off YouTube.  "With the Digital Content Fest, we wanted to give content creators a chance to screen and talk about their work," said Ben Stanley, producer of the screening series. 

Panel summaries by panel moderators.  If you want to feature a panel, send us a summary at [email protected] with SUMMARY as subject.

- Fundraising from the Female Perspective - Our impressive panel of women CEOs gave practical advice and humorous anecdotes. All of the founders have successfully raised capital for their companies - from early angel rounds to $200M+ private equity investments. Speakers shared their insights into a diverse range of fundraising paths, including: crowdsourced funding, angel investments, VC investments, strategic investments from corporate partners, celebrity investors, startup accelerator programs and private equity. Moderated by Kristen Moore. Speakers included:

* Lina Chen, Co-founder & CEO, Nix Hydra, whose passion for her girls mobile game app and knowledge of her all-female market were instrumental in overcoming challenges women face when raising capital.
* Courtney Nichols Gould, CEO & Co-founder, Smarty Pants Vitamins, who took a targeted and disciplined approach to raising only the capital she needed at the time from a crowdfunding platform specifically for consumer products.
* Adriana Herrera, Founder & CEO, ShopParity, who is part of a startup accelerator program that gives her the benefit of mentorship she likens to having "uncles" looking after her business.
* Nanxi Liu, CEO & Co-founder, Enplug, who credits much of her success to carefully selecting people and building those relationships - with her founding team (five of them lived and worked in a 1 bedroom/1 bath apartment in the early days) and her investors.
* Meridith Valiando Rojas, Co-founder & CEO, DigiTour Media, who made key connections during a women's startup competition that led to finding strategic investors.
* Therese Tucker, CEO & Founder, BlackLine Systems, who bootstrapped her company to profitability before eventually finding a private equity investor she could trust as a partner to help her take her business to the next growth stage.   

- Future of Air and Space Startups. The aerospace industry's contributions to California's economy is equal to the agricultural and entertainment industry combined. The aerospace community is pretty close-knit where many people in aerospace start-ups know each other. After commercial space transportation is complete, work will focus on space hotels and faster international travel like the Concord. Challenges: government legislation, areas to test vehicles that are also habitable for family life. Opportunities: Look at software applications for aerospace, where there are still many needs. Speakers: Moderator Norris Tie of UCLA with: Will Pomerantz, VP of Special Projects at Virgin Galactic; PJ King, COO of FireFly Space Systems;  Robert Jacobson, Principal at Space Angels Network;  Dezso Molnar, Inventor; Nelson Paez, Founder and CEO of DreamHammer; Eugene Nemirovsky, Project Engineer at Scaled Composites. Additional resources, and Space Angels blog. 

- Entertainment As A Force For Good was a first-of-its-kind discussion about using media, film, news and television for positive social change. Panelists from Omaze, TakePart/Participant Media, Synergy TV Network, TrueSpark, and The Hollywood Journal came together to answer the tough questions about how to make a difference in the world of entertainment. The packed room was interested, engaged, and inspired by their good work happening in Hollywood. Moderated by writer @samarabay.
@Omaze discussed how to create a personal win and a cause-based/charity win on their platform where dreams become a reality
@TakePart covered the importance of statistics, research, and measurement to prove social impact after a film's release
@SynergyTVNet encouraged social good action by asking the audience to share mindful media and uplifting videos to create a larger conscious community
@TrueSparkOrg discussed the power of movies to be used as teaching tools to help students learn character traits and make better life choices
@SouloftheBiz (Hollywood Journal) talked about how news can shine a light on all the good things happening in the world and gives people a platform to share their inspiring story

- All Eyes on Beauty panel featured YouTube beauty stars: Julie G, Kayley Melissa and Eva Gutowski (MyLifeAsEva) alongside Beauty TV CEO/Founder Rob Angelino, former VP at NYX and Calvin Klein Beauty Jeffrey Ten, and Head of Biz Dev for IPSY Corey Weiss. The panel was moderated by executive producer Adam Wescott. In 2013, YouTube boasted over 15B beauty-related videos (that's a lot of smokey eye tutorials!). Plus, platforms like Yahoo!, Pinterest, and more continue to expand their beauty-related offering. The panelists acknowledged the importance of creating content based on viewer/consumer needs and the power of digital influencers to share and promote beauty products. Video recap at http://beautytv.co/1yKbjha 

- Building a Business Around Moms panel was packed.  Moderated by Jedd Gold, Co-Founder of Artkive and Tastemaker Mom, the panel featured Kara Nortman - Co-Founder of PSXO, Christine Shimizu - Dir. of Marketing at The Honest Company, Paulette Light - Co-Founder of Momstamp, and television host and lifestyle & family blogger Jill Simonian.  The conversation covered topics including acquiring mom users for your business, how to appropriately do blogger outreach, the importance of mentors, building mom ambassador groups, and more.

- 21 Million Hispanics Online - How You Can Reach and Engage with Martha de la Torre, founder of EC Hispanic Media and El Clasificado, Joe Kutchera, head of Hispanic content for Flipboard, Ana Flores, founder of Latina Bloggers Connect, and Frederick Hansen, head of business development for Click Performance Group, also added, "You have to be aware of all segments of the population because nowadays everyone wants to stay connected through their phones." The panel was moderated by Elias Chavando, social media specialist and partner at Applied Marketing Strategies. Read Article.  

- LGBT Startups. Damian Pelliccione from New Media Vault and BoysInTech moderated the LGBT STartups panel. Dave O'Brien from WehoLife.org talked about his experience's with working for the city of West Hollywood and the Gay and Lesbian Center to create LA's highly acclaimed and successful webseries InTheMoment.tv, seen on billboards and bus-stops all around Los Angeles. Len Lanzi from LAVA and StartOut discussed the challenges facing any new startup when sourcing seed funding with focus on LGBT startup challenges. "Having the best possible marketing strategy" is what really hooks our VC's said Frank Mastronuzzi also a StartOut board of director and CEO of LGBT long-term dating site OneGoodLove.com. Serge GojKovich formally of Spark PR talked about his experience with Grindr, Jac'd and Mister dating apps. "Creating interesting Stories" was Wadooah Wali discussed as she talk about her experience both as a documentary film maker and head of communications for Fullscreen.

- Digital Health. myLAB co-founders Lora Ivanova and Ursula Hessenflow led a conversation with innovative C-level peers Arye Barnehama of Melon, Cavan Canavan of Focus Solutions, and Dr. Molly Maloof of GeneSolve, joined by audience of health innovators and thought leaders. The conversation spanned across legislature changes, tech trends and the future of user-empowered care.

- How to Win the War for Tech Talent panel, moderated by Marc Cohen - EVP and Co Founder of ConSol Partners, featuring, George Kilroy, Yahoo! Director of Talent Acquisition; Scott Mackinnon, Technical Connections VP, Scott Brown, Media Temple, Head of Engineering; Tino Lucente, Verizon EdgeCast, Recruiting Manager and Mike Prasad. Key Points: There's a real race for talent - this is a global tech challenge.  Need to build long term relationships and networks of talent that you can access in future via developer events/parties/challenges, building relationships with universties, and sponsoring developer hackathons, meetups, and of course Silicon Beach Fest! Once you find IT talent, secure them via your focus on culture (unlimited vacation time/office environment), equity, hours etc.. A good company vision, people, strategy and growth is more far more important than money. Always be looking for talent, always interviewing, always open to hiring. pic by @ideanerd

- E-Gov and Mobility. Mobile technology is changing the relationship between citizens and their government. "Being a citizen with a mobile phone in the 21st century lets you push back and hold the government accountable" said Adriel Hampton, VP of Biz Dev for NationBuilder. Tara Roth, President of the Goldhirsh Foundation, pointed out that technology and the sharing economy allow people to crowdsource ideas, and use alternative models for activating citizens and government. Security is the next big challenge for e-government. "There is a massive conflict between security and cost efficiency and functionality in the public sector and e-government." noted Alan Silberberg, Gov20LA and moderator. Lillian Cavalieri, iPrecint Founder and CEO, brought up powerful points on how the digital divide is still an issue of our fragmented socio-economic landscape and generational gaps technological proficiency.

Demand Media Opening Party @ Viceroy - PICS

Opening Party: We enjoyed complimentary Demand Media cupcakes with the letter D for delicious, talked to the friendly TeleSign folks at their booth for comp drink tickets, and enjoyed passed flatbreads thanks to Max CDN content delivery services and Latham & Watkins gave away some swag.  See pro PICS. 

We had a blast at the SBF TechZulu Tech Crawl - Venice edition, where 200 attendees hopped to tech companies around Abbott Kinney and Main Street in Venice. We started at Amplify accelerator and NextSpace, then visited OpenMail, Epoxy TV, Omaze, The Bouqs with a grand finale at the new 800 Main special event space, with four stories, a pool and a treehouse.  Thanks to participating companies.  Omaze and The Bouqs founder will be speaking on SBF panels on Friday.  See our Opening Party  PICS. 

Beach Games - PICS

After three intense days of panels and parties, SBF attendees took to the beach on Saturday with our SBF Beach Games to continue networking at Aqua Surf surfing lessons, Vilebrequin volleyball, basketball, our first Bike Ride sponsored by Sheppard Mullin, and advanced surfing. See beach pics. 

On Sunday, we relaxed at our SBF cabana pool side at the W Westwood. See PICS. 

Thank you SBF Volunteers! Thank you to our more than 100 friendly SBF volunteers, who have been so helpful, in red American Apparel shirts, helping out at the fest.  We couldn't do this without you! 

SBF Discounts: Remember that there are SBF discounts available with your pass, including Tiato restaurant, Instacart, Lyft, and more!  Go to the SBF discounts page at http://siliconbeachfest.com/sbf-discounts 

THANKS to our Sponsors!

Thanks Premiere Sponsor:
- Demand Media: presented awesome SBF Opening Party and VIP party at the Viceroy, with eight speakers on panels including Dan Brian EVP Media on the Building a Business panel, Content Marketing, Developer Roundtable, Women Developers, Digital Content Fest, Storytelling, Legal Advice, and more.

Thanks Platinum Sponsor:
- City National Bank:  speakers on the Entertainment, Mobile Payment, Women VCs / Investors and more. 

Thanks Gold Sponsors: 

- Media Temple: Hosted amazing Closing Party at Cross Campus with excellent food, dancers, aerialists, magician, photobooth, and Startup Showcase awards.  Media Temple President Russ Reeder welcomed attendees. Media Temple hosts web sites, including the Silicon Beach Fest and Digital LA web sites.

- Richardson Patel LLC:  organized the Crowdfunding panel which Skyped in congressman Patrick McHenry

- Business Wire's Serena Ehrlich moderated the PR for Startups panel, plus Business Wire had a table so companies could learn about its press release services. Contact: [email protected]

- Sheppard Mullin provided prizing of legal services for the Startup Showcase winner AIO Robotics, plus presented the Beach Games on Saturday, including the Bike Ride organized by Ben Stanley, with beginner to LaGrange riders. 

Thanks Organizing Sponsors:
- Radix Collective provided official PR for SBF in its third year. Want a PR firm that gets tech?  Contact [email protected]
- Kluge Interactive provided the official web site and banner and signage graphics.  Want a branding firm that can both do your web site that looks good on laptop, mobile, tablet AND can do offline banners, brochures and graphics? Contact [email protected]
- Cross Campus - hosted Thur/Fripanels, Startup Showcase and Closing Party. Offers monthly coworking space at open desks or private offices.
- General Assembly hosted Friday panels and the Throwback Thursday party
- PromoJam hosted the VIP LA Innovators party at 41 Ocean. Offers social media services to increase engagement. 
- JNB Events produced SBF. If u want help organizing a conference, call [email protected]
- Social Envi - social media agnecy. if you want help with social, email [email protected]
- Shore Hotel hosted our panels on Thursday and Friday
- Viceroy Santa Monica hosted our Opening Party

Thanks Bronze sponsors:
- Weintraub Tobin presented the YouTube Nation panel

- Cornerstone OnDemand - provided Grilled Cheese Truck on Thurs  

- Stubbs Alderton Markiles hosted a legal panel and cocktail party at their offices.

 

Thanks to Conscious Recovery by CLARE, which provided the beach towels. Silicon Beach Fest would like to thank Conscious Recovery by CLARE Foundation for their sponsorship in this year's festivities. @CRbyCLARE is a nonprofit, therapeutic treatment and counseling center located in the heart of Santa Monica. Conscious Recovery specializes in help with drug and alcohol, anxiety, depression, relationships and stress...including
stress due to work! Conscious Recovery offers a warm and modern sanctuary
with qualified professionals to help entrepreneurs like us manage our
exhilirating and demanding lives. Conscious Recovery wrote about SBF in its blog. 

Thanks also to: Latham and Watkins, Open X, Max CDN (opening party appetizers), AdColony, Telesign, Greener Equity, CallFire (text-to-vote), Conscious Recovery (beach towels), Time Warner Cable Business Services, WeWork, Orange, Technical Connections (presented Developer track), PulsoViral (social media wall)

Thanks to In-kind sponsors: Surf Air (prizes), olloclip, Santa Monica Convention and Tourism, Quest Nutrition bars, The Bouqs (flowers), Lyft, Instacart, Huberts Lemonade, ON Beverages, Ommegang Brewery, Mrs. Fields cookies, Pretzel Crisps, Deep Eddy Vodka, NeurLabs (official app), Zen Monkey (yogurt). 

If you'd like to sponsor next year's Silicon Beach Fest, June 17-20, 2015, or this fall's Silicon Beach Fest one-day in Hollywood or downtown in Oct or Nov, email [email protected] with SPONSOR as subject.

Thanks to Andy Hampton of the Headspace meditation app in Venice, which donated a SBF surfboard that you can slap your company logos on at the fest (BEFORE SBF photo right).