2021 Predictions: Mobile AR Exceeds 800 Million Users

After covering AR glasses last week, we move on to our second 2021 prediction: Mobile AR. Global active users will grow to 811 million, fueled by hardware evolution, cultural acclimation, brand investment and Covid-aligned use cases.

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Data Dive: Snapchat Lenses Keep Rolling

Snapchat's leading AR position continues to be validated. The latest signal is one-trillion lifetime lens views, announced at its recent LensFest. We examine the company's AR position, trajectory and strategic implications.

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Spatial Beats: Facebook, FTC & Lens Fest

Welcome to Spatial Beats, AR Insider's weekly series that features observations and insights of spatial computing author and futurist Charlie Fink. This week, Oculus goes under the microscope along with other Facebook properties.

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Lessons in Founding, Running & Selling a Startup

There are always valuable lessons and war stories to be heard from startup founders. That amplifies for serial founders, and even more for those who've achieved successful exits. Matt Miesnieks checks all these boxes.

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Will VR Revenues Reach $12 Billion by 2024?

ARtillery Intelligence's latest forecast pegs VR revenue at $4.98 billion in 2019, growing to $12.19 billion in 2024. The biggest accelerant is Facebook’s ongoing investments, including Quest 2... but a pandemic has brought mixed results.

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How is Web AR Projecting Holiday Cheer?

As the holiday shopping season kicks into high gear, how are brands using AR to infuse some holiday cheer and liven up their marketing? From Dior to Westfield Malls, contributor Tom Emrich breaks down the latest holiday AR activations.

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Reality Bytes: Google AR, Disney Streaming and Twitter Live

What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.

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What's driving XR adoption? usage patterns? product strategies? revenues? ARtillery PRO answers these questions with a streamlined intelligence vault filled with data, insights, multimedia, and analyst access. It's all about gaining a knowledge-edge and saving you time.
AR Insider's latest offering is multimedia production. We do all of our own production work, and have developed a firm playbook and arsenal of A/V gear. Now we're spinning out that capability for companies that want to amplify their narratives through slick thought-leadership videos. See more in the video below and learn about formats & packaging here. Let us do the hard part...