A 'CAT Scan' For Your Customer Experience

How healthy is your company's customer experience? Traditional CX assessment tools (such as CX Audits and Journey Maps) often fail to meaningfully advance CX improvement efforts. Here's why they miss the mark -- and what to use instead. [3 minute read]

Spending Is Strong But Sentiment Is Low -- What Does That Mean For Your Business?

The latest economic data indicates that U.S. consumers are still spending, but they're not happy. That points to a looming challenge for businesses, as Watermark founder Jon Picoult explained in a recent interview with Customer Experience Dive. [2 minute read]

The Memory Science Behind Great Customer Experiences

Building customer loyalty requires creating not just great experiences, but great memories. In this keynote clip, Jon Picoult explains why, and introduces the psychology that smart companies use to maximize mindshare. [2 minute video]

Missed The Last Edition Of WaterRemarks?

Did you miss out on our last edition of WaterRemarks? No worries, here's a link to access the newsletter and its lead story: "What Is A Better Customer Experience Worth? Calculate The ROI For Your Business."