Often times, front-line fundraisers view planned giving as an esoteric proposition. It is known as a specialty dominated by attorneys and is often associated with uncomfortable conversations about mortality; an intimidating prospect to even the most seasoned fundraisers. We get it. You’ve developed great relationships with your major donors, keeping them engaged with stories of the impact their contributions make on your organization’s mission. You shudder at the thought of discussing planned giving options and worry that it may be inappropriate or insensitive.
That said, it’s important to keep in mind that today we are amid the greatest wealth transfer in U.S. history. Over the next several decades, $30 trillion will be transferred from the largest and wealthiest generation to their Generation X and Millennial children. Additionally, $6.3 trillion will be transferred to charities through charitable bequests and unless we as fundraisers position our missions as worthy of this ultimate investment, 90% of donor mortality will result in lost opportunity.