Dear ADP Partner:

Not long ago, ADP did a survey that indicated that 34% of the Publisher members chose "Products and Services to Grow Business" as the primary reason for joining ADP. This was the highest rated reason. And the Partner members chose Networking and the Annual Convention as their primary reasons for joining ADP. In an effort to satisfy the current membership as well as to attract new members, ADP and the Partner Committee have been working on a new session for the annual convention called "The Industry's Latest and the Greatest".

The goals are to create an opportunity for Publisher members to learn what is new in the industry that might help them in their business. In addition, it will provide a platform for new Partner members to introduce themselves and for existing Partner members to expose the audience to new products and services that the Publisher members may not know they offer.

The session would be broken into up to 5-minute segments. The moderator would introduce each presenting company, say a little about the company and the presenter, and the presenter would have no more than 5 minutes to tell the audience what they consider to be the most important aspects of their newest innovations or services. A timer would be visible to both the presenter and the moderator, and the moderator would have a horn or something to rudely indicate that the time was up. All presenters must agree in advance that they must wrap-up their presentation immediately if the time limit is exceeded.

After all presentations have been made, if time permits, then we will have a few minutes for questions from the audience.

So if your company has something new and exciting that could be of great interest to the Publisher members, now is the time to apply to be considered for inclusion in the program. This application will be evaluated by a committee comprised of ADP staff and the Partner's Committee. It will be considered for inclusion based on the following guidelines. All decisions of the committee are final and are not open to discussion.

• Is the product or service a totally new concept?  It must have been introduced in the last 2 years or less.
• Is the product or service pertinent to the yellow page and local search industry?
• Is the product or service an improvement over other comparable products or services?
• Does the product or service appear to offer benefits to Publisher members?
• Does the product or service appear to be of interest to the general membership?
• Does the product or service appear to be in competition, have a conflict of interest, or in any way be detrimental to our industry?
• Does the company have a table in the Trade Show?

The extended deadline for submitting an application is Friday, February 5, 2016, so the sooner you apply, the better. And, as an added benefit, those Partners that are selected to make a presentation will also be given an opportunity to present a webinar in the weeks after the Convention. A huge advantage to this is that the entire membership will have an opportunity to see this webinar, not just those who attended the Convention session.

This opportunity is only being offered to Partner members in good standing, and companies that are interested in becoming an ADP member.

If you have any questions about the session or with the Application Form, please contact me.

Please return completed application to hq@adp.org

Thanks,

Ron Mintle

Chairman, Partner Committee

951-506-4005 ext. 101

R.Mintle@YellowMagic.com