A Creative Industries Newsletter
July 1, 2021
Level up with creative career tips - coupled with a side of inspiration
Betania Ridenour (they/them)
Bristle & Stick
Meet Washington creatives who are leading the way

Betania Ridenour makes hand-crafted brooms with care and expertise. Read on to find out how they find their niche in this unique maker space and why setting up your own distribution will help you become a better independent creator.

If you’re looking to sweep out the old and bring in some new energy to your creative work, check out Betania’s cleaning ritual here.
Social Media Calendar Template

You read the How to Win at Social Media guide, now get to planning with digital marketing consultant Andrea Parrish's Week-by-Week Social Media Calendar.

Instead of bouncing around from platform to platform, this calendar becomes the one-stop-shop for all your content.
Ways to Market
Your Small Business on Google

It’s all about the algorithms—the mysterious rankings that Google assigns to webpages. Here are some steps you can take to get your business’s online presence up and running with Google.
Content vs Network Focus
(And Why It Matters)

Once you understand the difference, you can plan your social media posts with either a content or a network focus to maximize your engagement goals. Don't forget to use metrics to uncover your KPIs. What does it all mean? Check out our Glossary.
Next: Andre Bouchard Curates
Andre Bouchard (he/him) knows talent when he sees it. The entrepreneur, agent, producer and consultant was born and raised on the Flathead Reservation in western Montana, and now runs Indigenous Performance Productions, a non-profit corporation dedicated to producing Indigenous performing arts festivals.

In our next issue, Andre tells us how performers can bring their work to the stage to mold a sustainable creative career.