^{December 2023}

Reflect and recharge

Take a victory lap before starting your next sprint

The year is winding down, and the holiday break is almost upon us. But before you get swept away by a sea of peppermint lattes and discarded gift wrap, take a moment to celebrate a different kind of victory: your marketing achievements!

Yes, you heard that right. While the sales figures might be the final scorecard, the journey to get there is paved with marketing wins, big and small. This year, instead of simply closing the books and diving into the next campaign, let's take a victory lap – a strategic pause to reflect, celebrate, and recharge for the year ahead.

Why reflect? It's a powerful tool for uncovering hidden insights and unlocking future success.

But how do you take this victory lap? Read more.

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‘Tis a Wondrous Season

This year Inspired Catering decided to move its popular Breakfast with Santa from the D.D. and Velma Davis Education & Visitor Center in Mill Creek MetroParks to the Von Isley Estate in Niles. The client wanted the look of the brand and collateral materials to reflect this new location.

The recently renovated 7,500-square-foot Von Isley mansion was built in 1914 as a family home and reopened this year after the new owners brought the gorgeous woodwork and charming décor back to their original brilliance.

At the turn of the century, The Life and Adventures Of Santa Claus by L. Frank Baum, with its elaborations and much-added detail, went a long way to popularizing the legend and look of Santa. So, I sought out a playful yet illustrative Old World Santa with vintage flair. He was placed on what might be vintage parchment, and we then implemented text fonts that harkened back to early newspaper advertisements.

The graphics are fresh, not your typical Santa imagery and commercial Christmas look and feel. Being part of the magic for our clients who love spreading holiday cheer is always a treat!

Merry Christmas and good cheer to all - may your holidays be delicious, colorful, joyous - and, above all, peaceful.

— Agata Khoury , Art Director

THE VON ISLEY ESTATE

547 S Main St, Niles, OH 44446

Early 19th Century Santa Claus

Breakfast with Santa social square

Forget the mall mayhem and frantic online searches. Living Luxe Design's inaugural Men's Night offered a refreshingly sophisticated take on holiday shopping for Columbiana's discerning gentlemen. Held at The Hanger, a newly transformed event space in the Columbiana Cultural Collective, the invitation-only event was a masterclass in masculine indulgence.

From the moment guests arrived, they were treated to a five-star experience:

Mouthwatering heavy hors d'oeuvres fueled festive conversations.
Top-shelf bourbon tastings tantalized the palate.
Premium cigars provided smooth relaxation.
Live woodworking artisan demos.
Rat Pack-inspired music duo set a stylish, nostalgic tone.

But the true highlight came upstairs: a personalized shopping adventure within Living Luxe Design's elegant housewares boutique. Attendees were paired with knowledgeable staff who listened to their needs and budgets, transforming gift-giving into a stress-free pleasure. Beautifully wrapped and adorned, each chosen item became a unique and thoughtful token for the special women in their lives.

More than just a shopping event, Men's Night was a strategic move. Read on here.

— Megan Duden,

Director of Client Success

The Allure of "Traylor" Taylor Swift & Travis Kelce

The music icon and athlete have been doubling their impact since they started dating. Football fans are paying attention to "Swiftie" music and Swifties are paying attention to football. Takeaway? Don't overlook opportunities to collaborate.

nbcdfw.com

Total Eclipse & Northern Lights

Everything eclipse is hot. Everything Northern Lights is hot. People are gazing at the skies. Find a way to celebrate the view above. Again, collaboration is key. Maybe you’re company is well-grounded. That doesn’t mean you cannot have a marketing plan that sends you to the heavens.

usatoday.com

Looking for Influencer Inspiration?

The influencer endorsement market more than doubled from 2019 to 2021, growing from $6.5 billion to $13.8 billion (Statista 2021). As a result, companies have found selecting powerful influencers to seed customer targets can drive marketing success.

ama.org

MARQUEE shows you all the coming attractions in marketing.

LET'S SHARE THE STAGE

MARQUEECreatives

241 W. Federal St., Youngstown, OH 44503 • 330.234.9396

info@marqueecreatives.com

marqueecreatives.com